Head of Communication - Retail

Head of Communication – Retail Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As Head of Communication – Retail based in Bangkok, you will play a pivotal role in shaping how the brand is perceived both internally and externally. Your day-to-day responsibilities will involve developing robust strategies that amplify brand messaging across multiple platforms while working hand-in-hand with various departments to ensure seamless execution. You will be responsible for nurturing vital media relationships that result in high-impact coverage as well as overseeing all aspects of content creation—from press releases to executive statements—ensuring every piece reflects the brand’s core values. By orchestrating memorable press events and influencer activations alongside managing budgets and agency partnerships effectively, you will help drive measurable results. Success in this role means delivering integrated campaigns that not only boost visibility but also foster meaningful connections with customers while cultivating a collaborative team culture focused on continuous improvement.

• Develop and drive the overall brand communication strategy with a strong focus on public relations, ensuring alignment with corporate guidelines and business objectives.
• Design and implement comprehensive PR strategies across key product categories such as skincare, fragrance, and makeup to maximise brand visibility and support commercial goals.
• Build and maintain strategic relationships with key media partners, editors, and industry stakeholders across print, digital, broadcast, and social platforms to secure impactful coverage.
• Oversee the creation of press materials, executive messaging, communication assets, and social content to ensure consistency and relevance across all channels.
• Plan and execute press events, product launches, media previews, KOL engagements, and influencer events to deliver exceptional brand experiences.
• Work closely with Marketing, Product Marketing, CRM, Retail, Digital, and Commercial teams to develop integrated communication plans that enhance customer engagement.
• Collaborate with the Influence Project Manager to shape influencer strategies by approving content direction and selecting strategic partners for cohesive campaigns.
• Drive cross-category communication initiatives that maintain a balanced brand voice while leveraging synergies between different product lines.
• Manage the communication budget efficiently while overseeing PR agencies and external vendors to ensure operational excellence and optimal ROI.
• Establish clear KPIs for communications activities; monitor campaign performance; analyse media impact; present insights and recommendations to senior management.
• Provide leadership, coaching, and performance management for the Communications team including PR Managers, Executives, Assistants, and Interns.

What you bring:

To excel as Head of Communication – Retail you will bring substantial experience from similar roles within retail or fast-moving consumer goods environments where you have demonstrated your ability to craft effective communication strategies. Your interpersonal skills will enable you to connect effortlessly with both internal colleagues across departments as well as external stakeholders such as journalists or influencers. A deep understanding of how integrated campaigns can drive customer engagement is crucial along with an analytical approach towards measuring outcomes. Your leadership style should reflect empathy combined with a commitment to nurturing talent within your team—creating an environment where everyone feels supported yet challenged to grow professionally. Familiarity with budget oversight coupled with hands-on experience managing agency relationships will further set you apart.

• Extensive experience in developing brand communication strategies within the retail or consumer goods sector is essential for success in this role.
• Proven track record in designing and executing public relations campaigns that have delivered measurable results across multiple product categories such as skincare or beauty.
• Demonstrated ability to build strong relationships with media partners including editors from print publications as well as digital influencers within relevant industries.
• Exceptional skills in creating compelling press materials; adept at crafting executive messaging that aligns with broader business objectives.
• Experience planning large-scale press events or product launches; comfortable engaging with key opinion leaders (KOLs) and managing influencer collaborations.
• Strong background in collaborating cross-functionally with marketing teams; able to integrate communications plans seamlessly into wider business strategies.
• Solid understanding of budget management principles; experienced in overseeing agency partnerships to ensure operational efficiency.
• Analytical mindset capable of establishing KPIs for communications activities; skilled at monitoring campaign effectiveness using data-driven insights.
• Leadership experience managing diverse teams; committed to fostering talent development through coaching and performance management.

What sets this company apart:

This organisation stands out for its unwavering commitment to fostering an inclusive workplace where collaboration is at the heart of everything they do. Employees benefit from flexible working opportunities designed to support work-life balance while encouraging professional growth through ongoing training initiatives. The company places great value on open communication—empowering individuals at every level to share ideas freely—which has cultivated a warm atmosphere built on mutual respect. With a reputation for supporting under-represented groups within their workforce as well as providing generous pension contributions where applicable by local standards, this employer is dedicated not only to achieving commercial success but also making a positive impact on society. Joining this team means becoming part of a network that values kindness, dependability, shared achievement—and above all—a genuine passion for connecting people through powerful storytelling.

What's next:

If you are ready to take your career in communications to new heights within an inspiring retail environment in Bangkok—this is your moment!

Apply today by clicking on the link provided—your next exciting chapter awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551