Marketing Strategy & Communication Manager - Luxury

Marketing Strategy & Communication Manager – Luxury Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As a Marketing Communication Manager – Luxury based in Bangkok, you will immerse yourself in a world where every detail matters. Your day-to-day responsibilities will involve orchestrating sophisticated marketing campaigns from conception through execution while ensuring all communications reflect the prestige of the brand. You will work alongside creative professionals to produce visually stunning materials for print, digital, and social channels. By nurturing relationships with media partners and internal stakeholders alike, you will help amplify the brand’s voice across multiple platforms. Success in this role comes from your ability to balance strategic thinking with hands-on delivery—ensuring every project meets high standards of quality while supporting broader business objectives. Your commitment to maintaining accurate records and analysing campaign results will drive continuous improvement within the team.

• Oversee the effective management of all aspects within the marketing, communications, and public relations function, ensuring seamless operations and planning for future succession within the team.
• Contribute actively to the development of comprehensive marketing and PR plans by participating in strategic discussions, planning yearly promotional schedules, and managing operating budgets with accuracy.
• Maintain meticulous records of all marketing activities, ensuring information is always up-to-date, organised, and easily accessible for reporting or analysis purposes.
• Safeguard the consistency and professionalism of both internal and external communications by reviewing content for alignment with the brand’s image and messaging guidelines.
• Take responsibility for producing high-quality content including designing marketing materials, crafting compelling PR releases, and managing social media advertising initiatives.
• Develop strong working relationships with key media contacts as well as internal customer service teams to ensure smooth coordination of campaigns and responses to public enquiries.
• Utilise your analytical skills to assess campaign performance data, providing actionable insights that inform future marketing strategies and improve overall effectiveness.
• Support the implementation of new communication tools or platforms that enhance engagement with target audiences while maintaining brand integrity.
• Collaborate closely with cross-functional teams to brainstorm ideas for innovative campaigns that resonate with luxury consumers in local and international markets.

What you bring:

To excel as a Marketing Communication Manager – Luxury in Bangkok, your background should include significant exposure to high-end brands where precision in messaging is essential. Your proven ability to manage complex projects from start to finish will be complemented by your talent for building positive relationships both inside and outside the organisation. You bring not only technical expertise but also emotional intelligence—enabling you to navigate sensitive situations diplomatically while fostering trust among colleagues. Your analytical mindset allows you to draw meaningful conclusions from data without losing sight of creative possibilities. Above all else, your passion for delivering polished communications that embody luxury values sets you apart as an invaluable member of any team.

• Demonstrated experience managing marketing communication functions within a luxury or premium brand environment where attention to detail is paramount.
• Proven track record contributing to strategic marketing plans including budget management, promotional scheduling, and campaign execution.
• Exceptional organisational skills enabling you to maintain precise records on all marketing activities for easy reference and reporting.
• Strong understanding of branding principles with an ability to ensure consistency across all forms of communication both internally and externally.
• Hands-on experience producing engaging content such as press releases, social media posts, advertising copy, and visually appealing marketing collateral.
• Excellent interpersonal skills allowing you to build rapport with media representatives as well as collaborate effectively with internal teams such as customer service or design.
• Advanced analytical abilities enabling you to interpret campaign data accurately and provide recommendations for optimisation based on findings.
• Familiarity with digital tools used for content creation, distribution, or measurement within a luxury context is highly desirable.
• A collaborative mindset paired with sensitivity towards diverse perspectives ensures harmonious teamwork in pursuit of shared goals.

What sets this company apart:

This esteemed luxury brand stands out for its unwavering commitment to quality, elegance, and innovation within the industry. Employees benefit from a supportive leadership style that prioritises personal growth through regular training opportunities tailored specifically for those working in high-end environments. The company fosters an inclusive culture where every voice is heard—encouraging open collaboration between departments so that everyone feels connected to shared successes. Flexible working arrangements are available to help you achieve work-life balance without compromising on professional ambitions. With access to state-of-the-art resources and a network of experienced mentors ready to guide your development journey, this organisation provides an inspiring setting where your contributions truly make a difference.

What's next:

If you are ready to take your career in luxury marketing communications to new heights in Bangkok’s vibrant market, this is your chance!

Apply today by clicking on the link provided—your next exciting chapter awaits.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551