Marketing Communication Senior Executive (FMCG)

Salary: Competitive, based on experience
Location: Bangkok
Working Style: Hybrid

Looking for a Marketing Communication Senior Executive (Assistant Manager equivalent) to support marketing communication activities across the lifestyle/consumer product/consumer electronic category. This is a key individual contributor role offering strong exposure to brand strategy execution, agency management, and collaboration with internal teams.

The role covers full‑loop marketing communication, from campaign planning and agency briefing through execution, budget control, and performance evaluation.

Key Highlights

• Opportunity to work with a top‑tier global consumer electronics brand
• High ownership role with end‑to‑end Marketing Communication responsibility
• Strong agency management and cross‑functional exposure

Key Responsibilities

• Manage end‑to‑end Marketing Communication for lifestyle/consumer product/consumer electronic
• Plan and execute ATL, BTL, and digital marketing campaigns
• Brief, manage, and evaluate creative, media, and PR agencies
• Ensure campaigns align with brand strategy and product direction
• Control budgets with a strong data‑driven mindset
• Track campaign performance and conduct post‑campaign evaluation
• Coordinate with product marketing and internal stakeholders
• Support limited global events and fairs

Key Requirements

• Have experience in Marketing Communication
• Proven full‑loop MarCom experience (agency and full-loop MarCom background in top tier Consumer Electronic is a strong plus)
• Experience with top‑tier consumer electronics brands is highly preferred
• Strong understanding of digital trends, KOLs, bloggers, and influencers
• Fluent English communication

About the Company

Globally recognised consumer electronics brand with strong leadership. Operates across multiple product categories and focuses on delivering innovative, high‑quality products while maintaining strong brand equity in the local market.

What’s Next

If you are passionate about Marketing Communication, enjoy working closely with agencies and data, and are looking to grow your career with a world‑class brand, this role offers an excellent next step.

Apply today or reach out for more information.