Head of Influencer Marketing - FMCG

Head of Influencer Marketing - FMCG Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As a Head of Influencer Marketing, you will be responsible for orchestrating the entire affiliate strategy for leading food and beverage brands. Your day-to-day activities will involve identifying influential KOLs who can authentically represent the brands’ messages, managing agency partnerships to optimise campaign outcomes, and serving as a trusted advisor for KOL management within the organisation. You’ll work collaboratively with cross-functional teams to embed affiliate marketing into wider brand strategies while maintaining operational excellence in campaign delivery. Success in this role requires a keen understanding of influencer dynamics, meticulous attention to detail in operations, and a passion for building lasting connections that drive measurable results.

• You will identify strong Key Opinion Leaders (KOLs) who align with the brand’s values and objectives, ensuring effective representation in the market.
• You will manage relationships with KOL agencies, negotiating contracts and overseeing performance to maximise campaign impact.
• You will act as the primary point of contact for KOL management within the brands, providing guidance and support to ensure successful collaborations.
• You will oversee operational aspects of KOL management, including campaign planning, execution, tracking, and reporting.
• You will collaborate closely with internal teams such as marketing, communications, and product development to integrate KOL strategies into broader brand initiatives.
• You will monitor industry trends and competitor activity in affiliate marketing to inform strategic decisions and maintain a competitive edge.
• You will develop comprehensive affiliate marketing plans that leverage KOL partnerships to drive brand awareness and engagement.
• You will nurture long-term relationships with key influencers, ensuring ongoing alignment with brand goals and values.
• You will evaluate campaign effectiveness using data-driven insights, recommending improvements for future initiatives.
• You will ensure compliance with relevant regulations and ethical standards in all affiliate marketing activities.

What you bring:

To excel as Head of Affiliate Marketing, you bring extensive experience in managing influencer partnerships within fast-moving consumer goods or related industries. Your expertise spans both strategic planning and hands-on execution of affiliate campaigns involving KOLs. You are adept at navigating complex agency relationships while maintaining clear communication channels internally. Your analytical abilities empower you to assess campaign performance rigorously, ensuring every initiative delivers value for the brands. You thrive in environments that encourage collaboration and knowledge sharing, leveraging your interpersonal strengths to unite teams around common goals. Your attention to detail ensures operational efficiency while your adaptability allows you to respond thoughtfully to evolving market conditions.

• Your proven experience in affiliate marketing or influencer relations equips you with deep knowledge of KOL identification and engagement strategies.
• Your strong interpersonal skills enable you to build trust-based relationships with agencies, influencers, and internal stakeholders alike.
• Your ability to manage multiple projects simultaneously ensures smooth operations across all aspects of KOL management.
• Your analytical mindset allows you to interpret campaign data effectively, providing actionable insights for continuous improvement.
• Your familiarity with industry regulations ensures ethical compliance in all affiliate activities.
• Your collaborative approach fosters teamwork across departments, enhancing integration of affiliate strategies into broader brand initiatives.
• Your sensitivity to cultural nuances supports effective communication with diverse influencers in local and international markets.
• Your commitment to ongoing learning keeps you updated on emerging trends in affiliate marketing and influencer engagement.
• Your organisational skills help you maintain detailed records of contracts, campaigns, and performance metrics.
• Your enthusiasm for nurturing talent enables you to mentor junior team members involved in affiliate operations.

What's next:

If you are ready to take your career in affiliate marketing to new heights by connecting world-class brands with influential voices, this is your moment!

Apply today by clicking on the link provided—your next rewarding challenge awaits.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551