Trade Marketing

Keywords: trade marketing, Promotion campaign, B2B marketing, business development, collaborative, supportive leadership, inclusive, growth leadership, dependable, flexible working opportunities, training opportunities, knowledgeable, generous pensions contributions, Automotive, Oil and Gas, O&G, GI, General Industry, Car

A leading organisation in the lubricants and automotive industry is seeking a Trade Marketing Specialist to join their Bangkok-based team. This role offers you the opportunity to make a significant impact by supporting Channel Sales Managers in B2B segments, including automotive and Industry.

• You will be empowered to shape trade marketing strategies that directly influence business outcomes across multiple B2B channels, ensuring your work has tangible impact on both sales performance and customer satisfaction.
• Enjoy flexible working arrangements and continuous training opportunities that foster your professional growth while maintaining a healthy work-life balance.
• Join a dependable team with supportive leadership where your expertise in commercial analysis and project management will be valued and nurtured through inclusive practices.

What you'll do:

As a Trade Marketing Specialist based in Bangkok, you will be at the heart of channel support operations for B2B segments.

• Collaborate closely with Channel Sales Managers to proactively identify channel and customer business opportunities across Automotive and Industry segments, aiming to increase sales and strengthen brand presence at the point of sale.
• Translate channel and customer needs into actionable trade marketing plans that include promotions, incentive programmes, and tailored point-of-sale activations for each B2B segment.
• Conduct or initiate research to understand customer behaviour and competitive landscape, providing valuable insights for strategic decision-making.
• Analyse channel and customer performance metrics such as volume, turnover, gross margin, and service levels to highlight performance insights for the commercial team.
• Facilitate performance tracking for trade marketing programme execution by leveraging financial data, trade loans, ROI calculations, and customer/product master data.
• Monitor and evaluate trade marketing return on investment (ROI), recommending optimisation actions based on thorough analysis.
• Lead or support strategic trade marketing initiatives by developing project proposals, securing budgets, aligning stakeholders, and driving project execution across internal teams and external partners such as distributors, workshops, and OEM partners.
• Ensure solution development and delivery are consistently aligned with customer/channel plans through effective facilitation between all involved parties.
• Identify internal and external capability gaps within the team or partner network; coordinate with capability teams to address these gaps efficiently.
• Build and maintain a central repository of trade marketing materials, programme guidelines, and performance metrics while driving communication strategies across teams and channel partners.

What you bring:

The ideal candidate for the Trade Marketing Specialist role brings extensive experience from both sales-driven environments and strategic marketing functions within B2B sectors.

• Bachelor’s degree in Business Administration, Marketing, Management or Engineering is required for this position.
• You bring at least 8–10 years of relevant experience in trade marketing or channel marketing within B2B environments.
• Your background includes a minimum of 3 years in sales, business development or customer/channel management roles where you have demonstrated commitment to collaborative goals.
• You possess proven experience in commercial performance analysis as well as project leadership within cross-functional teams.
• Project management skills are highly desirable; experience leading multi-stakeholder projects is considered an advantage.
• Masterly understanding of customer profitability & value chain enables you to optimise operational outcomes effectively.
• Expertise in customer segmentation & channel management allows you to tailor strategies for maximum impact across various segments.
• Deep knowledge of sector trends, market dynamics, customer preferences & competitor activity informs your approach to trade marketing strategy & execution.
• Advanced proficiency in Excel, PowerPoint & Data Analysis tools such as Power BI supports your analytical responsibilities; familiarity with AI augmentation is beneficial.
• Experience with trade promotion planning & ROI analysis equips you to assess programme effectiveness accurately; market & competitive analysis skills further enhance your contribution.

What sets this company apart:

This organisation stands out for its commitment to nurturing talent through supportive leadership practices that encourage collaboration across all levels. Employees benefit from flexible working opportunities designed to promote work-life balance alongside generous pension contributions that secure long-term wellbeing. The company invests heavily in training programmes so you can continuously develop new skills while staying ahead of industry trends. Its inclusive culture welcomes under-represented voices into decision-making processes—ensuring every team member feels valued regardless of background or experience level. The organisation’s knowledgeable network provides ample opportunity for sharing best practices among peers which fosters communal growth rather than individual competition. By joining this team you become part of a dependable group dedicated not only to achieving business targets but also supporting one another’s professional journeys through empathy kindness & mutual respect.

What's next:

If you are ready to take the next step in your career journey by contributing your expertise within an inclusive environment that values collaboration apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551