Product Marketing (Demand Creation) - Consumer Electronic

Salary: Competitive and aligned with experience
Location: Bangkok

Keywords: Product Marketing, Demand Creation, Go-To-Market (GTM), Brand Activation, KOL Management, Consumer Insights, Product Launch, Integrated Marketing Communication, Trade Marketing, Consumer Electronics

A leading consumer technology company is seeking a Product Marketing (Demand Creation) professional to join its dynamic marketing team in Bangkok. This role will be responsible for developing and executing end-to-end demand generation strategies, driving product awareness and consumer engagement, and ensuring successful product launches across the market.

This is an exciting opportunity for a commercially minded marketer who enjoys combining consumer insights, creative campaign execution, and cross-functional collaboration to influence business growth and strengthen brand presence in a highly competitive industry.

What You'll Do

• Develop and execute overall Demand Creation strategies across ATL and BTL channels to support business objectives and growth targets
• Drive consumer demand through integrated marketing initiatives that enhance awareness, consideration, and conversion
• Analyze customer insights, market trends, and community interests to identify growth opportunities and drive marketing effectiveness
• Manage and optimize KOL and KOC partnerships to amplify brand communication and maximize campaign performance
• Plan and manage A&P budgets effectively, ensuring maximum return on investment and resource utilization
• Leverage customer behavior, CMK insights, and customer journey data to deliver customer-centric marketing initiatives
• Lead New Product Introduction (NPI) projects, including launch strategy, communication planning, launch events, promotional activities, and merchandising displays
• Develop and execute integrated marketing communication campaigns from briefing through implementation and evaluation
• Collaborate closely with Sales teams to create and maintain impactful retail and shopfront displays that strengthen product visibility
• Monitor campaign performance and generate actionable insights to continuously improve marketing effectiveness
• Work cross-functionally with Product Marketing, Product Specialists, Marketing Communications, Digital Marketing, Sales, and GTM teams to ensure alignment of product strategies and communication direction
• Support go-to-market execution and drive successful commercialization of products across channels

What You Bring

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3-5 years of experience in Product Marketing, Marketing, Sales, Trade Marketing, Demand Generation, or GTM functions
• Strong understanding of consumer behavior, customer insights, and marketing analytics
• Experience managing integrated marketing campaigns across online and offline channels
• Proven ability to execute successful product launches and demand generation initiatives
• Experience working with KOLs, KOCs, influencers, or community engagement programs
• Strong project management and stakeholder management capabilities
• Strategic mindset with a hands-on approach to execution
• Excellent communication and presentation skills
• Good command of both spoken and written English
• Proficiency in Microsoft Excel and PowerPoint
• Experience with Photoshop, Lightroom, or other content creation tools will be an advantage
• Passion for lifestyle or content creation is highly desirable
• Willingness to travel and visit retail stores as required

Why Join This Company?

• Opportunity to work with innovative products in a fast-moving technology environment
• Exposure to end-to-end product marketing and demand creation strategies
• Collaborative culture with strong cross-functional teamwork
• Ability to influence business growth through impactful marketing initiatives
• Dynamic environment that encourages ownership, creativity, and strategic thinking
• Excellent platform for career growth within marketing and commercial functions

What's Next

If you are a passionate product marketing professional who enjoys driving demand, launching innovative products, and creating impactful consumer experiences, this is an excellent opportunity to advance your career with a market-leading organization.