Technological advancements like automation have brought dramatic changes in the workforce, though nowhere in the Human Resources space was this more impactful than in the industrial sector.

In 2024, industrial businesses sped up adoption for technologies such as artificial intelligence (AI), machine learning and robotics, all in a bid to enhance workforce management and efficiencies in HR processes. Yet according to Natiya Saul, Director at Robert Walters Thailand, this produced a knock-on effect. New job scopes and skills requirements have surfaced, creating a pressing need for upskilling and reskilling programs for employees.

Sustainability and corporate social responsibility (CSR) were other frameworks that deeply influenced businesses over the past year. HR functions adapted hiring processes to prioritise diversity and inclusion, and also championed practices that promote environmental initiatives and ethical supply chains.

Amidst these changes, companies also struggled with attraction and retaining talent as candidates have higher expectations around compensation, benefits and work-life balance, especially as costs of living have soared.

“These market conditions are expected to persist as we move into 2025,” says Natiya.

Read on to find out more about Natiya’s expectations of the labour market and hiring trends for Human Resources professionals in Thailand’s Eastern Seaboard in 2025.

Incorporating sustainability and CSR into hiring

Talent attraction and retention has always been challenging for Eastern Seaboard businesses, and as competition heats up, companies could do with more help than ever. Hiring demand has risen for professionals experienced in employer branding, recruitment marketing and candidate experience as businesses double down on promotional efforts on social media, online platforms and industry networks. Moving into 2025, these professionals will remain highly sought after.

HR functions are not exempt from the wave of technology sweeping across industries. Pointing to an increased reliance on data analytics and HR technology, Natiya says that companies will seek out professionals who can use data to improve workforce planning, talent management, performance evaluations and employee engagement. Some of the skills required in these positions include HR analytics, data interpretation and proficiency in HR technology platforms.

Efforts around equity, diversity and inclusion (ED&I) will grow in 2025 as companies work towards building diverse and inclusive work environments. Consequently, experience in equality, diversity and inclusion (ED&I) implementation is heavily sought after. HR professionals who can use their knowledge of cultural competence and change management to spearhead inclusive hiring practices and training programs will be deeply valued. 

Recruiters, employee relations managers needed

The most valuable soft skills and qualities that the market is after are leadership and change management, communication and interpersonal skills, emotional intelligence, adaptability and agility.

Roles that will see high demand are HR business partner (HRBP), employee relations manager and HR manager.

Cover all bases to attract and retain talent

In recent years, sentiments around career moves are very positive, Natiya notes. Candidates are more open towards exploring new roles as there are now a breadth of opportunities and many companies vying for HR talent.

Compensation is still an important factor, but candidates now consider switching jobs to access new experiences, career advancement pathways or different industries. Factors like work-life balance, employee wellness programs, diversity and inclusion initiatives, and sustainability and CSR efforts influence their decision-making as candidates now want to be part of a workplace that aligns with their values and aspirations. Given how competitive the job market is, companies need to address these expectations as much as possible to attract and retain talent.

Natiya also believes that investments into developing a strong employer brand and company culture pay off, explaining,

“HR professionals, in particular, are drawn to organisations with a clear mission and values, and cultures that promote open dialogue, collaboration and innovation.”

Companies that can stay ahead of the curve – both in terms of HR and technology – will also have an added advantage. Investments into software and tools that streamline HR processes free up time for talent to focus on other initiatives that are more meaningful. Professionals in this space are always looking to grow their careers, so training, mentorship and learning and development programs also go a long way in keeping them engaged and happy.

Smaller increments ahead

Compared to 2024, companies will be more prudent with spending. Therefore, job seekers can expect a modest rise in salaries in 2025.

Find out more

Request access to our 2025 Salary Survey to benchmark salaries and learn more about key hiring trends in the Human Resources industry across the Eastern Seaboard in Thailand.