General Manager ( Cantonese Speaking)

Our client is a leading provider of an all-in-one cloud platform designed to help restaurants digitize and automate their operations. From customer ordering and payments to kitchen management, marketing, and business analytics, their innovative solutions empower restaurants to streamline processes and drive growth.

The company is seeking a dynamic and entrepreneurial General Manager / Country Lead as a newly created role to spearhead its expansion into the Thailand market. As the founding GM for Thailand, you will play a pivotal role in building the local presence from the ground up. This includes driving market entry strategies, acquiring restaurant clients, assembling and managing a high-performing sales team, overseeing P&L performance, ensuring product localization, and maintaining strong communication with stakeholders in Hong Kong and Thailand.

Key Responsibilities:

• Market Expansion: Develop and execute strategies to establish the company’s presence in Thailand, including identifying opportunities for growth and scaling operations.
• Restaurant Acquisition: Drive B2B sales efforts to acquire restaurant clients, focusing on merchant/restaurant/SME partnerships.
• Team Building: Recruit, train, manage, monitor, and optimize the performance of sales and operations teams. Replace team members as needed to ensure excellence.
• P&L Management: Oversee financial performance, including budgeting, cost of acquisition (CAC), payback periods, margins, and overall profitability.
• Product Localization: Collaborate with product teams to prioritize localization needs for the Thai market.
• Stakeholder Management: Work closely with founders based in Hong Kong and partners in Thailand/Hong Kong to align on strategy and execution.

Key requirements

• Proven experience in hands-on 0-to-1 market building or launching new markets from scratch.
• Strong background in B2B sales, ideally with experience in merchant/restaurant/SME acquisition.
• Demonstrated ability to hire, lead, monitor, and optimize sales and operations teams effectively.
• Solid understanding of P&L management, budgeting, CAC metrics, payback periods, and margin analysis.
• Startup mindset: practical, hands-on approach with low ego and a focus on execution-driven results.
• Excellent communication skills in Cantonese and English; ability to build relationships across diverse teams and stakeholders.
• Willingness to work closely with Hong Kong-based founders and Thailand/HK partners while building a local team in Thailand.

• Experience working within the restaurant technology or SaaS industry is a plus.
• Familiarity with the Thai business landscape and culture is highly desirable.

This is a unique opportunity to take ownership of an exciting market expansion initiative for a fast-growing company at the forefront of restaurant technology innovation. If you’re entrepreneurial, results-oriented, and ready to make an impact in a leadership role, we’d love to hear from you!

What's next:

If you’re excited about making a genuine impact as part of an organisation that values collaboration and personal development above all else, now is the perfect time to explore this opportunity further!

Apply today at Siriwan.young@robertwalters.co.th or clicking on the link below Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551