Country Manager - Sports & Leisure (Thai-Mandarin Speaking)

Country Manager – Sports and Leisure (Thai-Mandarin Speaking) Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As Country Manager – Sports and Leisure (Thai-Mandarin Speaking), your day-to-day responsibilities will revolve around shaping the strategic direction of the business while ensuring operational excellence across all touchpoints. You will immerse yourself in both frontline execution and high-level planning, overseeing store management, staff development, and customer experience initiatives. Your role will involve integrating international skiing services into the local ecosystem, creating a seamless journey for clients from indoor training to real-slope mastery. Financial stewardship will be key as you optimise cost structures and maintain premium positioning within the market. Success in this role requires building strong relationships with local teams, leveraging cross-cultural communication skills to bridge gaps between stakeholders, and driving membership growth through innovative community engagement. You will also play a pivotal part in designing commercial linkages between indoor courses and overseas ski trips while developing scalable expansion strategies that align with long-term organisational goals.

• Formulate medium-to-long-term strategies by adopting successful business concepts from overseas markets and tailoring them for Thailand’s premium sports sector.
• Provide direct oversight of all direct-operated stores and back-office units, ensuring instructional standardisation, equipment maintenance, and service quality meet top-tier international standards.
• Promote indoor skiing culture throughout Thailand by converting market traffic into high-loyalty memberships through engaging community initiatives.
• Integrate overseas skiing services into the local ecosystem to establish a seamless customer experience chain from technical training to international ski travel.
• Take full responsibility for financial performance including P&L management, optimising cost structures while maintaining premium positioning within the market.
• Position the brand as the leading choice for high-net-worth individuals seeking exclusive sports experiences in Thailand.
• Drive operational excellence by implementing best practices in store management, staff training, and customer service delivery.
• Design commercial linkages between indoor courses and overseas ski trips to maximise client engagement and retention.
• Develop strategic roadmaps for scalable expansion aiming to grow from initial launch to seven direct-operated stores within seven years.
• Collaborate closely with both local teams and parent company stakeholders to ensure alignment on business philosophy and operational standards.

What you bring:

In this Country Manager – Sports and Leisure (Thai-Mandarin Speaking) position, your extensive background in senior management roles equips you to navigate complex business landscapes with ease. Your deep understanding of Thai business culture combined with fluency in Mandarin Chinese allows you to foster meaningful connections across borders. You bring valuable expertise from sectors such as premium fitness or hospitality where attention to detail and customer-centricity are paramount. Your ability to balance strategic vision with practical execution ensures operational excellence at every level. Passion for skiing or related sports further enhances your capacity to inspire teams and engage clients authentically. Financial acumen enables you to manage budgets effectively while maintaining premium positioning within the market. Your collaborative spirit supports knowledge sharing among colleagues while your interpersonal skills help build trust within diverse teams. Experience designing commercial linkages between offerings demonstrates your commitment to maximising value for customers while supporting organisational growth.

• You possess at least ten consecutive years of recent living and working experience in Thailand with deep insights into local business culture, regulations, and high-end consumer behaviour.
• You are a native Thai speaker with fluency in Mandarin Chinese; English proficiency is also required for effective cross-border communication.
• You have held senior management roles such as C-Level or VP executive positions within major corporations or have demonstrated entrepreneurial success.
• You combine strategic thinking with a hands-on approach to solving practical business challenges at both executive and operational levels.
• You bring proven experience from industries such as premium fitness, high-end lifestyle brands, hospitality or education operations.
• You demonstrate genuine passion for skiing or possess a strong interest in the industry that translates into authentic brand charisma.
• You excel at cross-cultural communication skills enabling seamless collaboration between parent company stakeholders, local teams, and premium clientele.
• You are adept at managing financial performance including P&L responsibility while optimising cost structures for sustainable growth.
• You have experience designing commercial linkages between products or services that enhance customer engagement and retention.
• You are comfortable developing scalable expansion strategies that align with organisational vision for growth.

What sets this company apart:

This organisation stands out by offering an inclusive workplace culture where collaboration is encouraged across all levels. With a proven operational framework established overseas, employees benefit from access to best practices in store management, instructional standardisation, and customer service excellence. Flexible working opportunities allow you to balance professional commitments with personal interests while generous training support ensures continuous development. The company’s commitment to diversity means your cross-cultural skills are highly valued as you work alongside knowledgeable colleagues who share their expertise freely. As part of a supportive team environment focused on delivering world-class experiences for high-net-worth clientele, you’ll enjoy opportunities for career advancement through performance-based incentives including stock options that reward long-term contributions. The organisation’s vision of creating a premium sports lifestyle resonates throughout its operations—offering you not just a job but a platform for personal growth within an expanding global network.

What's next:

If you are ready to make an impact in Thailand’s premium sports sector by joining an inclusive team dedicated to excellence—this is your moment!

Apply today by clicking on the link provided; showcase your expertise by submitting a comprehensive Annual Business Plan as part of your application process.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551