Retail Expansion Manager

Our client is seeking Retail Expansion Manager position (80K-120K THB) to join their team. If you have extensive experience in full-loop store expasnsion, this is the great opportunity for you.

Retail Expansion Manager

Salary: 80,000-120,000 THB

Location: Bangkok

Keywords: expansion strategy, site acquisition, store openings, retail development, negotiation, feasibility studies, business cases, footfall analysis, standalone sites, retail parks

A leading global retailer is seeking a Retail Expansion Manager to drive their ambitious growth plans across Bangkok and upcountry. This role offers you the unique opportunity to shape the future of retail in Thailand by identifying, evaluating, and securing prime locations for new stores. If you thrive on connecting with people, enjoy working outside the traditional office environment, and have a proven track record in retail expansion or site development, this position will allow you to make a tangible impact. You will be empowered to build relationships with landowners, analyse footfall data, and present your findings to regional teams, all while enjoying flexibility and autonomy in your daily work. The organisation values your expertise in negotiating deals and building business cases, offering a competitive salary range of 80,000-120,000 THB per month and the chance to be at the forefront of retail transformation.

• You will play a pivotal role in shaping the retailer’s footprint across Bangkok by selecting strategic locations for new store openings and relocations.
• Enjoy a flexible working environment that takes you out of the office and into the heart of retail spaces, where your interpersonal skills and analytical abilities will shine.
• Benefit from a competitive salary package while contributing directly to the company’s growth and success through your expertise in site acquisition and negotiation.

What you'll do:

As a Retail Expansion Manager, you will immerse yourself in the vibrant retail landscape of Bangkok. Your days will be spent visiting prospective sites, analysing footfall patterns, engaging with landowners over coffee or formal meetings, and running numbers to determine viability. You’ll craft compelling business cases that demonstrate why each location is ideal for expansion. Your ability to connect with people will help you negotiate favourable terms while your analytical skills ensure every proposal is backed by solid data. Success in this role means delivering new store openings that are not only profitable but also strategically positioned for long-term growth. You’ll collaborate with various teams within the organisation to ensure smooth transitions from planning to execution. By staying attuned to market shifts and competitor moves, you’ll keep the company ahead in the race for prime retail space.

• Conduct comprehensive site visits throughout Bangkok and Upcountry to assess potential store locations based on footfall, accessibility, and market demand.
• Build strong relationships with landowners and stakeholders to facilitate negotiations for site acquisition and lease agreements.
• Develop detailed feasibility studies and business cases for each proposed location, ensuring alignment with organisational objectives and financial targets.
• Present findings and recommendations confidently to regional teams, supporting decision-making processes for store openings or relocations.
• Collaborate closely with internal departments including finance, operations, and marketing to ensure seamless execution of expansion projects.
• Monitor market trends and competitor activity to identify emerging opportunities for standalone sites or retail park developments.
• Manage multiple projects simultaneously, prioritising tasks effectively to meet deadlines for store launches.
• Oversee the end-to-end process of store opening or relocation, from initial site identification through negotiation, approval, and handover.
• Ensure compliance with local regulations and company standards throughout all stages of expansion activities.
• Provide regular updates on progress and challenges to senior management, maintaining transparency and accountability.

What you bring:

Your background as a Retail Expansion Manager should include hands-on experience in identifying suitable sites for new stores or relocations within the retail sector. You bring a deep understanding of what makes a location successful—from footfall analysis through financial modelling—and can translate these insights into actionable strategies. Your approachability makes you a trusted negotiator who builds lasting partnerships with landowners. You are comfortable presenting complex information in an accessible way to both technical and non-technical audiences. Your project management skills enable you to juggle several initiatives at once without losing sight of key details. Familiarity with standalone sites or retail parks sets you apart from others who focus solely on mall-based expansions. Above all, your commitment ensures every project meets high standards while supporting broader organisational goals.

• Proven experience in finding, negotiating, and opening stores within retail expansion or site acquisition roles for retailers, chains, or developers.
• Demonstrated success in delivering store openings or relocations that have contributed positively to business growth.
• Standalone site experience is highly valued; familiarity with opening stores outside traditional malls or within retail parks is a strong advantage.
• Exceptional numerical skills enabling you to build feasibility studies, develop robust business cases, and interpret P&L statements accurately.
• Outstanding negotiation abilities combined with an approachable manner that fosters positive relationships with landowners and stakeholders.
• Strong interpersonal communication skills allowing you to present ideas clearly to regional teams and collaborate effectively across departments.
• Ability to manage multiple projects concurrently while maintaining attention to detail and meeting critical deadlines.
• Knowledge of local regulations relevant to retail expansion activities within Thailand.
• Adaptability in responding quickly to changing market conditions or organisational priorities.
• Commitment to upholding company standards throughout all phases of expansion projects.

What's next:

If you are ready to shape the future of retail in Bangkok through your expertise in site acquisition and store openings, this is your moment—apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551