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Head of E-Business

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A leading financial institution in Bangkok is seeking a Head of E-Business to drive the digital transformation and expansion of their online business. This pivotal role offers you the opportunity to shape the future of e-business, leveraging your expertise in marketing, technology, and finance to create impactful strategies that promote products and expand the customer base.

You will be at the forefront of collaborative projects with regional teams and industry partners, ensuring seamless integration of new functions and compliance with regulations. The organisation is committed to fostering an inclusive environment where your interpersonal skills and willingness to learn are valued, offering flexible working opportunities, generous pension contributions, and ongoing training to support your professional growth.


* Take charge of developing and executing comprehensive marketing plans that enhance product visibility and grow the customer base across digital channels, utilising your knowledge in e-commerce management and financial marketing.
* Work closely with cross-functional teams both locally and internationally, including business development and regulatory departments, to ensure smooth implementation of new features and adherence to industry standards.
* Benefit from a supportive leadership team dedicated to your success, with access to flexible working arrangements, continuous learning opportunities, and a culture that values collaboration, inclusivity, and personal development.


What you'll do:


As Head of E-Business, you will play a central role in shaping the digital strategy for one of Bangkok’s most respected financial institutions. Your day-to-day responsibilities will involve creating forward-thinking marketing plans that drive product awareness and customer acquisition. You will lead a team of Marketing Officers, guiding them through the implementation of campaigns while monitoring their activities for optimal results. Collaboration is key; you’ll work closely with business development teams during events, coordinate with technical departments for system enhancements, and ensure all operations comply with industry regulations. Your involvement in joint promotions with SETTRADE will require strong project management skills, while regular communication with regional counterparts ensures consistency in e-business practices. Success in this role means delivering seamless digital experiences for customers while supporting your team’s growth through mentorship and shared learning.


* Develop strategic marketing plans aimed at promoting company products and expanding the customer base through innovative digital initiatives.
* Guide Marketing Officers in implementing effective marketing activities that align with organisational goals and foster a collaborative team environment.
* Oversee joint promotion programmes with key partners such as SETTRADE, ensuring successful execution and measurable outcomes.
* Monitor daily activities of Marketing Officers related to customer engagement, providing support and feedback for continuous improvement.
* Lead system testing processes to guarantee robust performance and reliability of e-business platforms.
* Coordinate participation in events alongside Business Development teams to strengthen market presence and build valuable networks.
* Supervise routine operational processes including Pin Code generation, website maintenance, and content updates to ensure accuracy and security.
* Collaborate with other departments to implement new functionalities that enhance user experience while maintaining regulatory compliance.
* Maintain alignment with all relevant regulations by coordinating closely with internal stakeholders and external partners.
* Work directly with SETTRADE on implementing new requests, ensuring timely delivery and quality standards are met.
* Engage with Singapore’s E-Business department for knowledge sharing and harmonisation of best practices across regions.


What you bring:


The ideal candidate for Head of E-Business brings extensive experience from the securities sector or internet trading environments. Your academic background equips you with analytical skills necessary for strategic planning while your licensing credentials demonstrate compliance expertise. You possess advanced English proficiency which supports effective cross-border communication. Your interpersonal strengths foster harmonious teamwork as you guide colleagues through complex projects. Adaptability is essential; you thrive when learning new technologies or approaches alongside peers. A passion for financial marketing drives your enthusiasm for innovation within digital channels. By combining technical acumen with empathy and openness, you contribute positively to both operational excellence and organisational culture.


* Bachelor or Master Degree in E-Commerce Management, Finance, Economics, Accounting, Marketing or related fields is required for this position.
* Proven experience within securities business or internet trading demonstrates your deep understanding of the industry landscape.
* Exceptional communication abilities help you convey ideas clearly while nurturing collaborative partnerships.
* Open-mindedness paired with creativity empowers you to embrace new challenges in financial marketing and trading technology.
* Willingness to learn together with others reflects your commitment to personal growth within a supportive environment.
* Keen interest in financial marketing and trading technology ensures you stay ahead of industry trends.


What sets this company apart:


This organisation stands out as a leader in Bangkok’s financial services sector due to its unwavering commitment to employee development and well-being. The company offers flexible working opportunities designed to accommodate diverse lifestyles while encouraging work-life balance. Generous pension contributions reflect their dedication to long-term security for staff members. Training programmes are regularly available so you can continually expand your skillset in an ever-evolving industry. The leadership team prioritises growth leadership—providing guidance that nurtures both professional advancement and personal fulfilment. Inclusivity is embedded into every aspect of workplace culture; employees are empowered to share ideas openly within a supportive network where collaboration thrives. By joining this organisation, you become part of a community that values dependability, knowledge-sharing, mutual respect, and collective achievement.

What's next:


If you are ready to make a meaningful impact as Head of E-Business in Bangkok’s thriving financial sector, seize this opportunity today!


Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

Contract Type: Perm

Specialism: Banking & Financial Services

Focus: Investment Management

Industry: Financial Services

Salary: variable bonus + pension fund + medical

Workplace Type: Hybrid

Experience Level: Senior Management

Location: Bangkok

Job Reference: RCWHXY-79612601

Date posted: 20 July 2026

Consultant: Mellissa Mayne