Alternative Distribution Channel Head (Non-Life Insurance)

A leading non-life insurance provider in Thailand is seeking an accomplished Alternative Distribution Channel Head to spearhead the strategic direction, growth, and performance of its alternative marketing channels. This executive-level opportunity places you at the forefront of expanding market reach beyond traditional agency models, overseeing a large, multi-functional team and driving innovation across Financial Services, Telesales, and Partner & Digital channels.

This role will play a pivotal role in shaping the future of insurance distribution by leveraging data-driven strategies, digital transformation initiatives, and robust partnership networks. The organisation offers a collaborative environment where your expertise in channel optimisation and customer acquisition will directly influence business success. Flexible working opportunities and a commitment to professional development ensure that you can thrive while making a significant impact on the company’s competitive positioning within Thailand’s dynamic insurance landscape.

• Lead the strategic expansion and optimisation of alternative distribution channels, including Financial Services, Telesales, and Partner & Digital, to drive sustainable revenue growth and market share.
• Oversee a high-performing team of approximately 100 professionals, fostering a supportive culture focused on collaboration, customer-centricity, and continuous improvement.
• Champion digital transformation and innovative partnership models to enhance customer experience, streamline operations, and maintain a competitive edge in Thailand’s evolving non-life insurance sector.

What you'll do:

As the Alternative Distribution Channel Head – Non-Life Insurance, you will be entrusted with steering the organisation’s alternative marketing strategy towards new heights. Your day-to-day responsibilities will involve orchestrating the efforts of multiple teams across Financial Services, Telesales, and Partner & Digital channels to maximise their collective impact on revenue generation. By identifying untapped market opportunities and nurturing strategic alliances with key partners—including banks, brokers, e-commerce platforms, and affinity groups—you will broaden the company’s reach far beyond conventional agency networks. Your ability to set clear goals for your teams while championing digital transformation will be crucial in streamlining processes and enhancing both operational efficiency and customer satisfaction. Working hand-in-hand with other departments such as Product Development and Compliance ensures that every initiative is executed seamlessly within regulatory frameworks. Your leadership will be instrumental in cultivating a culture of collaboration where every team member feels empowered to contribute ideas for continuous improvement. Ultimately, your vision for innovative distribution models will help secure the company’s position as a forward-thinking leader in Thailand’s non-life insurance industry.

• Develop and execute comprehensive strategies for alternative distribution channels that align with overall business objectives and support long-term organisational growth.
• Oversee the performance of three core revenue-generating channels—Financial Services (bancassurance, brokers), Telesales, and Partner & Digital (e-commerce, affinity partnerships)—ensuring each achieves its targets for customer acquisition and profitability.
• Identify new market opportunities by building strategic partnerships with financial institutions, digital platforms, and ecosystem players to expand customer reach beyond traditional agency models.
• Drive topline growth by establishing clear KPIs, performance metrics, and reporting frameworks that monitor channel effectiveness and optimise sales funnels across all segments.
• Mentor and develop a diverse team of around 100 employees—including senior managers—by fostering a collaborative environment that encourages knowledge sharing, skill development, and succession planning.
• Spearhead digital transformation initiatives within distribution channels by leveraging technology, analytics, automation tools, and data-driven decision-making to improve operational efficiency.
• Collaborate closely with cross-functional teams such as Product Development, Underwriting, Claims Management, Marketing, IT, Risk, and Compliance to ensure seamless execution of channel strategies while maintaining regulatory compliance.
• Monitor market trends, competitor activities, emerging technologies, and customer preferences to introduce innovative sales approaches tailored to each channel’s unique needs.
• Enhance customer experience across all digital and partner touchpoints by implementing best practices in service delivery and engagement.
• Ensure all distribution activities adhere strictly to internal policies as well as external regulatory requirements to uphold operational excellence.

What you bring:

To excel as the Alternative Distribution Channel Head – Non-Life Insurance you will bring extensive senior-level experience from within the insurance or broader financial services sector. Your background should reflect not only technical expertise in multi-channel sales management but also a genuine passion for developing people through empathetic mentorship. You are adept at navigating complex organisational structures while building consensus among stakeholders from diverse backgrounds. Your approach combines analytical rigour with creative problem-solving—allowing you to identify new avenues for growth even in mature markets. A deep appreciation for regulatory compliance ensures that your initiatives are always aligned with both internal standards and external legal frameworks. Your interpersonal skills foster trust among colleagues at every level—from frontline staff through executive leadership—while your command of English enables seamless communication across international teams. Above all else your commitment to nurturing talent sets you apart as someone who values shared success over individual achievement.

• Bachelor’s degree in Business Administration, Marketing, Finance or related field; an MBA or equivalent advanced degree is highly preferred for this senior leadership role.
• At least 12–15 years’ proven experience within insurance or financial services industries with substantial exposure to multi-channel sales management environments.
• Demonstrated track record of successfully leading large-scale sales organisations—ideally managing teams of 100 or more professionals across various functions.
• Extensive hands-on experience in at least two areas: telesales operations; bancassurance/financial services partnerships; or digital distribution strategies within insurance or related sectors.
• Proven ability to drive revenue growth while managing full P&L responsibilities for complex business units or divisions.
• Exceptional leadership skills with a focus on mentoring diverse teams through supportive guidance and structured development programmes.
• Strategic thinking capabilities combined with strong commercial acumen—enabling you to translate high-level objectives into actionable plans that deliver measurable results.
• Outstanding stakeholder management abilities supported by excellent communication skills for effective collaboration across all levels of the organisation.
• Deep understanding of Thailand’s insurance market dynamics—including regulatory requirements—and familiarity with local consumer behaviour trends.
• Data-driven mindset with proficiency in leveraging analytics tools for informed decision-making; high adaptability to thrive amid rapid industry changes; fluency in English is essential.

What sets this company apart:

This organisation stands out as one of Thailand’s most respected non-life insurance providers thanks to its unwavering commitment to customer satisfaction innovation and ethical business practices. With a legacy built on trust reliability and community engagement it has consistently delivered value-added solutions tailored specifically for local consumers’ evolving needs. Employees benefit from flexible working arrangements generous pension contributions ongoing training opportunities designed to support both personal growth and career advancement. The company fosters an inclusive environment where every voice is heard—encouraging open dialogue collaboration across departments—and recognises outstanding contributions through transparent reward systems. Its forward-thinking approach embraces digital transformation ensuring that staff have access to cutting-edge tools resources necessary for success in today’s fast-changing marketplace. By joining this team you become part of an organisation dedicated not just to commercial excellence but also social responsibility making it an ideal place for those who want their work to have lasting positive impact on society.

What's next:

If you are ready to shape the future of non-life insurance distribution in Thailand we invite you to take this exciting next step in your career journey!

Apply today by clicking on the link provided—your expertise could be exactly what this leading insurer needs!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551