Head of Digital Distribution

A compelling opportunity has arisen for a seasoned professional to step into the pivotal role of Head of Digital Distribution at a leading life assurance provider in Bangkok. This newly created position is ideal for an individual who thrives in an autonomous environment and is motivated to build and scale online sales channels from the ground up. Reporting directly to the CEO, you will hold full P&L responsibility and play a critical role in driving revenue growth through innovative digital strategies across web and e-commerce platforms. The organisation fosters a collaborative and supportive culture, where your expertise in financial services or wealth management will be highly valued, and your ability to engage with senior stakeholders will be key to delivering success.

What you'll do:

As Head of Digital Distribution, you will play a central role in shaping how customers interact with life assurance products online. Your day-to-day responsibilities will involve crafting forward-thinking strategies that leverage both proprietary websites and popular e-commerce platforms to maximise reach and revenue. You will work collaboratively with internal stakeholders across marketing, sales, IT, and product development functions to ensure every aspect of the customer journey is optimised for engagement and conversion. Success in this role requires a blend of commercial acumen, regulatory awareness, technical know-how, and interpersonal skills. You will have the autonomy to build your own team over time while remaining hands-on during the initial stages. Regular interaction with executive leadership ensures your achievements are recognised at the highest level. This is an exciting opportunity for someone who enjoys taking initiative in a supportive environment where flexibility is encouraged.

• Develop and implement comprehensive digital distribution strategies that drive revenue growth through online channels such as company websites and major e-commerce platforms.
• Establish and manage all aspects of the digital sales funnel, ensuring seamless integration between traditional branch sales activities and online closing processes.
• Collaborate closely with marketing, branding, and communications teams to ensure consistent messaging and effective promotion of products across all digital touchpoints.
• Monitor performance metrics including revenue targets and KPIs, providing regular updates and insights to executive leadership and board members.
• Ensure full compliance with regulatory requirements set by the Office of Insurance Commission (OIC) and other relevant authorities, maintaining high standards of governance throughout all activities.
• Build out the digital distribution function from scratch, including recruiting, training, and mentoring new team members as the channel grows.
• Work hands-on to design user journeys, optimise conversion rates, and enhance customer experiences across web-based platforms and third-party marketplaces like Shopee.
• Manage budgets effectively, ensuring all initiatives are delivered within agreed financial parameters while maximising return on investment.
• Engage regularly with cross-functional teams including sales, IT, product development, and external partners to align objectives and deliver integrated solutions.
• Report directly to the CEO in Thailand as well as senior executives in Singapore, presenting business cases, progress reports, and strategic recommendations.

What you bring:

To excel as Head of Digital Distribution you will bring substantial experience from roles involving online channel management within financial services or related industries. Your background should demonstrate not only technical proficiency but also a deep appreciation for regulatory compliance specific to insurance or wealth management products. You will be adept at translating commercial objectives into actionable digital strategies that resonate with diverse audiences across multiple platforms. Your interpersonal strengths—particularly your ability to listen attentively and foster collaboration—will enable you to build trust among colleagues while guiding projects from concept through delivery. A keen eye for detail combined with robust analytical capabilities ensures you can monitor progress effectively against ambitious targets. Above all else you are motivated by opportunities that allow you to create lasting value while supporting others’ growth within an inclusive organisational culture.

• Proven experience in developing successful digital distribution or online sales strategies within financial services or wealth management sectors.
• Demonstrated ability to manage P&L responsibilities with a strong track record of delivering against revenue targets in regulated environments.
• In-depth understanding of regulatory frameworks relevant to insurance or financial products (such as OIC regulations), ensuring full compliance at all times.
• Hands-on expertise in building digital channels from inception through execution, including recruitment and team development as needed.
• Familiarity with e-commerce platforms such as Shopee or similar marketplaces alongside experience managing corporate websites for product distribution.
• Excellent communication skills with the ability to collaborate effectively across departments including marketing, sales, IT, product development, and external partners.
• Strong analytical mindset capable of interpreting data trends, monitoring KPIs, and making informed decisions based on performance insights.
• Ability to present complex information clearly to senior stakeholders including CEOs and board members both locally and internationally.
• Experience working within budget constraints while maximising ROI through efficient resource allocation.
• A collaborative approach characterised by active listening skills, empathy towards colleagues’ perspectives, and a commitment to nurturing positive workplace relationships.

What sets this company apart:

This organisation stands out as one of Thailand’s most respected life assurance providers with a reputation for embracing change while prioritising employee wellbeing. By joining their ranks you become part of a forward-thinking team committed not only to commercial success but also personal development. The company’s flat structure means your ideas are heard directly by decision-makers; there is genuine scope for influence regardless of hierarchy. Flexible working hours support work-life balance without compromising productivity or collaboration—an approach that reflects their belief in mutual respect between employer and employee. As they continue expanding their digital footprint you’ll find ample opportunities for professional growth supported by knowledgeable colleagues who value teamwork above all else. Their commitment to ethical business practices ensures every initiative aligns with industry best standards creating an environment where integrity matters just as much as innovation.

What's next:

If you are ready to shape the future of digital distribution in life assurance while enjoying meaningful autonomy apply now for this rewarding opportunity!

Apply today by clicking on the link provided—your next career chapter awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551