Head of Commercial FP&A (Global FMCG)

Our client is a leading global technology multinational with a diverse consumer electronics portfolio spanning televisions, monitors, home appliances, smartphones, tablets, and connected-device solutions. In Thailand, the company focuses on delivering innovative technologies, premium home appliances, and AI-powered connected experiences to enhance consumers’ everyday lives.

You will be supporting key decision makers in commercial team, consumer Marketing team, Trade Marketing team, and Supply Chain Management, ensuring they understand financial implications of the decisions they make and have the information and tools they need to make better decisions. Support BU teams on analysing performance of consumer business.

Key Responsibilities

• Lead business performance analysis, financial planning, and outlook projections for the Thailand Consumer business
• Develop high-quality business plans, forecasts, Annual Operating Plans, and Strategic Business Plans aligned with business objectives
• Partner with business leaders to monitor performance against targets, identify risks and opportunities, and recommend actionable strategies to improve business results
• Provide data-driven insights and financial analysis to support strategic decision-making and drive business growth
• Support the Consumer Electronics business vision and translate the Thailand market roadmap into strategic priorities and effective execution
• Establish and continuously improve analytical tools, reporting processes, and ways of working to strengthen performance management across Flagship and Mass segments
• Analyse monthly business performance across Dealer, Modern Trade, Online, and B2B channels, including key customer performance
• Track sales and financial performance against targets, proactively identifying variances, risks, and growth opportunities
• Participate in weekly and monthly demand planning and supply chain management meetings to support business planning and cross-functional alignment.
• Develop integrated channel commercial plans, trade marketing plans, and activity calendars to optimise business performance.
• Manage and optimise Sales Deduction investment through robust measurement and evaluation, prioritisation, and return-on-investment analysis.
• Collaborate with Marketing teams and lead performance analysis, financial planning, and outlook projections in Thailand.
• Monitor monthly marketing spending across activities, ensuring effective budget management and alignment with business priorities.
• Develop marketing expenditure forecasts and support Annual Management Plan updates.
• Provide actionable insights into marketing performance, investment effectiveness, and opportunities to improve return on investment (ROI)
• Develop integrated brand marketing plans and activity calendars in collaboration with Commercial and Marketing teams.
• Optimise marketing investment through disciplined measurement and evaluation, ensuring resources are allocated to the highest-impact activities.
• Lead the development and ongoing management of framework, strengthening cross-functional capabilities to generate actionable insights from trade and marketing activities.
• Establish, obtain approval for, and communicate the annual timetable, processes, and deliverables to relevant stakeholders.
• Develop and enhance activity evaluation tools linked to ROI measurement and business performance outcomes.
• Develop business cases and lead financial analysis for innovation projects to assess commercial viability, profitability, and expected returns.
• Evaluate financial assumptions, investment requirements, risks, and potential business outcomes to support project submission and approval.
• Monitor and review innovation project performance against approved business cases, providing financial insights and recommendations to support informed decision-making.
• Provide leadership, direction, coaching and career development for team
  
  

Key Requirements

• Master’s or bachelor’s degree in finance or accounting from reputable university
• Relevant work experience in Finance, preferably FMCG exposure. Minimum 7 years in managerial role with people management exposure
• Solid experience in budget planning / forecast process and variance analysis
• Experience in business case and project analysis.
• Experience in analysis effectiveness of trade and marketing spend, as well as channel and product division/segment P&L performance analysis.
• Business partnering mindset to work effectively with cross functions
• Advanced Microsoft Office skills, particularly on Excel
• Exceptional ability to work under pressure, meet tight deadlines, and focus on priorities
• Strong communication and people skills, able to influence management

If you’re ready to take on this challenge and make a meaningful impact within a dynamic organization, we’d love to hear from you!

Apply today at Siriwan.young@robertwalters.co.th or clicking on the link below Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551