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We understand that no two organisations are the same. Find out more about how we've customised our talent solutions to help clients across South East Asia meet their needs.

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The Future of Omnichannel in Retail

Watch the webinar

Join us to learn about the integration of offline and online channels in the present omnichannel ecosystem and the current positioning of Thailand’s omnichannel strategy together. You will be joined by two prominent industry leaders who will be sharing their insights and expertise:

  • Anders Heickenfeldt, Chief Omnichannel Retail Officer at Pomelo Fashion
  • Luckkanin Asavasanti, Head of Marketing - Customer Strategy at Central Group
     

Join us to learn more about the integration of offline and online channels in the present omnichannel ecosystem, the current positioning of Thailand’s omnichannel strategy together with its challenges and what can be implemented from other markets.

Speakers

Anders Heickenfeldt

Anders Heickenfeldt

Chief Omnichannel Retail Officer - Pomelo Fashion Thailand

Anders has over 10 years of experience in strategic development and retail experience enhancement for various fashion brands, with a specialisation in emerging market expansion.

His latest role include Chief Omnichannel Retail Officer at Pomelo, where he had been instrumental in transforming the business from its brand to its platform and expanding its SEA presence.

Prior to this, Anders has served as COO at the fast-growing lingerie chain, 6ixty8ight in Hong Kong, and various senior roles within H&M, including Managing Director for H&M’s first B2B business, Treadler. Today, Anders works as an independent advisor for a VC/Management Consultancy business across Asia, as well as being an angel investor.

Luckkanin Asavasanti

Luckkanin Asavasanti

Head of Marketing - Customer Strategy - Central Group Thailand

Luckkanin is currently leading the Customer Strategy, CRM, and Partnership for Central Department Store. Prior to this role, she successfully brought Central Online to the next level with the integration of O2O thanks to her 4 years of experience at Lazada before joining Central Group. She believes that the entry and disruption of e-commerce in retail businesses in Thailand and SEA is still challenging but will eventually succeed with an omni-channel strategy.

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