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Hiring in Sales & Marketing (Healthcare): Guide and Trends in 2024

Dynamic hiring landscape makes for scores of career opportunities

Sales & Marketing professionals looking for opportunities in the healthcare sector may find themselves presented with several interesting pathways to explore.

As Thailand’s population continues to age, more new players focusing on diseases related to ageing have sprouted up in the market. The government has also stressed the importance of health, with recent election campaigns featuring ideas and proposals for new healthcare policies.

Generic drug providers have also found more revenue streams as the universal healthcare coverage in place now has begun to account for more diseases at a cost.

“Overall, the sector is in a good place. There are more businesses addressing wellness, consumers are more health-conscious, and the sector has also seen more investment lately,” shares Srisakul Thunwuthikul, Senior Manager at Robert Walters Thailand’s Sales & Marketing division.

Read on to find out more about Srisakul’s expectations of the labour market and hiring trends for Thailand’s Sales & Marketing professionals in 2024, with an emphasis on the healthcare sector.

More benefits and widened scope for candidates

Flexible work arrangements have become a mainstay in 2023, and both employers and employees are expected to continue reaping the benefits of lower office rental costs, and improved work-life balance and productivity in coming year.

Companies will extend existing efforts around equity, diversity and inclusion to demonstrate that they take employee well-being seriously.

Srisakul points out that in return, companies will expect more from their talent. They will seek out talent who have the skillsets to take on a wider scope, such as brand or product managers who can also tackle digital marketing.

Companies seek out talent who are ‘plug and play’

“We are truly in a candidate-driven market. Furthermore, candidates who can jump in and get their hands dirty immediately command even more of a premium,” comments Srisakul. “Counteroffers are increasingly common. Small, local businesses and distributors will likely focus on improving the benefits they can offer instead to stay competitive.”

There will be tremendous demand for business unit leads, market access managers, and senior-level product and marketing managers in 2024.

Marketing professionals with an innovative and digital mindset will also stand out, as will those with experiences in P&L and A&P management. Within sales, experiences in health economic outcomes and market access are highly valuable.

Provide exposure and progression opportunities

Srisakul divulges that candidates today are now more eager to move up the ranks quickly. “We hear candidates share that they are gunning for a promotion after two years in a position, which is shorter than before,” she says. “Most of them want to expand their horizons by exploring different fields, so there’s a slight mismatch there with employers who prefer someone who comes with the relevant experience.”

On top of an attractive compensation package, Srisakul shares that candidates stay motivated by opportunities to develop their career. This could come in the form of internal rotations to other functions, regional or global roles, or simply advancing in the same team.

Lastly, she also recommends flexible work arrangements and competitive wellness benefits to get prospective hires interested and to keep existing employees engaged.

Salaries to go up

In 2024, salaries are set to increase by 5 – 7% for employees staying in the same company. Jobseekers can expect 25 – 30% increments when moving to new roles.

Find out more

Request access to our 2024 Salary Survey to benchmark salaries and to find out more about key hiring trends in the Sales & Marketing industry in Thailand.

Benchmark your teams' salary

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Srisakul  Thunwuthikul

Srisakul Thunwuthikul

Sales & Marketing, Thailand

With over eight years of recruitment experience, Srisakul's clear understanding of the healthcare and retail market enables her to find quality candidates to help clients build their teams.

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