Commercial Director - Food (FMCG)

Commercial Director - Food (FMCG) Salary: Competitive and based on experience Location: Bangkok Keywords: Food industry, FMCG, Food Ingredient, Agricultural, Sales and marketing, Domestic and international markets, Team management, Business transformation, Supportive leadership, Distribution channels, Growth opportunity

A leading food manufacturer is seeking a Commercial Director to revitalise its flagship product line and drive growth across domestic and international markets. This is a unique opportunity to make a real impact in a respected company with a proud heritage. The role combines strategic influence with hands-on leadership across multiple sales channels, all within a culture that values empathy, stability, and supportive leadership. Flexible working and a collaborative environment await the right candidate.

• Lead commercial growth for a well-established brand with ambitious expansion plans
• Oversee key channels: general trade, modern trade, convenience stores, and export markets
• Thrive in a flexible, people-first culture focused on stability and transformation

What You’ll Do:

As Commercial Director, you will lead the commercial strategy for one of Thailand’s most recognised food brands. Your focus will be to drive sales growth in both domestic (80%) and international (20%) markets—including CLMV, Japan, Korea, and Europe—while managing a team of 30 professionals. You will work closely with senior leaders across sales, marketing, and export functions to optimise performance and turn around declining trends.

• Develop and execute sales and marketing strategies across all key channels: general trade, modern trade, convenience stores, and Horeca
• Lead and inspire a cross-functional commercial team, directly managing 3 senior managers
• Strengthen distributor partnerships and channel efficiency to increase market share
• Monitor performance, identify growth opportunities, and improve profitability
• Represent commercial operations at the executive level and report to the Managing Director
• Support product innovation, pricing, and consumer engagement initiatives
• Champion change with empathy and maintain team morale through transformation

What You Bring:

• Strong commercial leadership experience in FMCG or food manufacturing
• Proven success in developing and executing sales strategies across Thailand and key international markets
• Experience leading large, diverse teams and managing across geographies
• Deep knowledge of distribution models including general trade, modern trade, and Horeca
• Empathetic, people-centric leadership style with strong interpersonal skills
• Ability to manage complex performance metrics and drive data-informed decisions
• Fluent in Thai, with English proficiency preferred
• P&L experience in businesses with THB 1B+ turnover is a plus

Why Join Us:

Join a trusted Thai food company with a proud legacy and loyal consumer base. We offer a stable yet forward-thinking work culture, flexible working options, and a supportive environment that values integrity, collaboration, and growth. Your leadership will be key in helping us write the next chapter of success—both at home and abroad.

What's Next:

If you are ready to help shape the future of one of Thailand’s most beloved food brands we encourage you to take the next step today!

Apply today by clicking on the link below—your journey towards making a meaningful difference starts here.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551