Sales Engineer - Electrification

Key skills: Instrumentation, power plant, business development, strategy planning, technical sales, MRO sales, substation equipment, switchgear, electrical utilities, B2B industrial sales, utility sales, EGAT, electrification, sales engineer, service sales, WeGrid, SF6, MEA, PEA

An exciting opportunity has arisen for a Sales Engineer to join a pioneering team in Bangkok, focusing on the launch and growth of advanced instrumentation solutions for power plants and the wider energy sector.

• Be part of an initial team driving the introduction of innovative instrumentation products for power plants and energy companies across Thailand, working directly with experienced regional leaders.
• Collaborative workplace where your openness to customer feedback and willingness to adapt are highly valued, supported by technical resources from Malaysia.
• Benefit from flexible working opportunities and ongoing training as you develop your career in a growing sector focused on medium/high-voltage substation equipment, switchgear, and electrical utilities.

What you'll do:

As a Sales Engineer – Power Plant Instrumentation based in Bangkok, you will be instrumental in launching cutting-edge products designed specifically for power plants and energy distribution networks.

• Develop and execute business development strategies to introduce new instrumentation products into the Thai power plant market, ensuring alignment with overall company objectives
• Build and nurture long-term relationships with key customers in the power generation and distribution sectors, including utility companies and related organisations
• Act as the primary point of contact for all matters related to MRO (Maintenance, Repair, Operations) sales within Thailand, focusing on both existing accounts and new business opportunities
• Collaborate closely with the General Manager in Thailand to report on progress, share insights from the field, and refine go-to-market approaches based on customer needs
• Engage with technical support teams based in Malaysia to ensure seamless delivery of solutions and address any client queries or challenges promptly
• Identify emerging trends within the industry by maintaining regular communication with stakeholders such as EPC firms, OEMs, and major utility providers like EGAT, MEA, and PEA
• Participate actively in strategy planning sessions aimed at expanding market presence for SF6 and WeGrid products throughout Thailand
• Provide detailed product demonstrations and technical presentations tailored to the requirements of medium/high-voltage substation equipment users
• Support marketing initiatives by sharing customer feedback and contributing ideas for promotional activities targeting the power/energy sector
• Maintain accurate records of sales activities, pipeline status, and customer interactions using internal systems.

What you bring:

In this Sales Engineer – Power Plant Instrumentation role, your proven experience within the energy sector—particularly involving substation equipment or switchgear—will set you apart as a trusted advisor to customers navigating complex operational challenges.

• 3-5 years’ experience within the power/energy sector or related fields such as medium/high-voltage substation equipment or switchgear technologies is highly desirable
• Technical knowledge relevant to instrumentation used in power plants or similar environments is essential for success in this position
• Experience working with utility companies (such as EGAT, MEA, PEA), EPC firms or OEMs is considered advantageous but not mandatory
• Familiarity with MRO (Maintenance, Repair, Operations) sales processes within B2B industrial contexts will be beneficial when engaging with customers
• Openness to listen attentively to customer inputs and adapt quickly to new environments is crucial for building trust-based relationships
• Willingness to embrace technical sales roles with passion, dedication, and focus on serving the needs of the power transmission/distribution market segment is expected
• Proficiency in both Thai and English languages is required for effective communication across diverse stakeholder groups
• Ability to collaborate effectively within cross-functional teams spanning different countries ensures smooth project execution
• Strong interpersonal skills that foster empathy, understanding, and cooperative problem-solving are vital when supporting clients through complex decisions

What sets this company apart:

This organisation stands out as a forward-thinking leader dedicated to advancing technological excellence within Thailand’s rapidly evolving energy sector. With a clear focus on supporting sustainable growth through innovative instrumentation solutions tailored for power plants and distribution networks, they offer employees unparalleled opportunities for professional development. The company culture emphasises collaboration over competition—valuing every team member’s perspective while providing access to international expertise from neighbouring markets such as Malaysia. Flexible working arrangements are encouraged wherever possible so you can balance personal commitments alongside career ambitions. Training programmes are regularly available so you can deepen your knowledge base while staying ahead of industry trends. By joining this team at such an exciting stage of expansion into new product lines like SF6 and WeGrid technologies, you’ll be empowered not only to grow your own capabilities but also contribute meaningfully towards strengthening Thailand’s critical infrastructure for generations to come.

What's next:

If you are ready to take on a rewarding challenge where your expertise truly matters—and want to help shape the future of Thailand’s energy landscape—this could be your next great career move!

Apply today by clicking on the link provided; we look forward to connecting with talented professionals who share our passion for making a difference.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551