Key Account Manager
Keywords: Automotive sales, Key account management, Business development, OEM partnerships, Customer relationship management, Market strategy, Team collaboration, Sales planning, Project management, Japanese language skills, Japanese Speaking, JOEMs, EOEMs, Sales, RFQ, SOP, Project Management
An exciting opportunity has arisen for a Key Account Manager Automotive to join a globally respected organisation in Bangkok, focusing on the thriving automotive sector. This role is perfect for someone who thrives on building and nurturing long-term relationships with key clients, particularly Original Equipment Manufacturers (OEMs) and their suppliers.
- Play a central role in shaping the future of automotive solutions by managing key accounts and driving strategic growth initiatives across Thailand.
- Enjoy flexible working opportunities within a collaborative team that values knowledge sharing, professional development, and supportive leadership.
- Benefit from being part of an organisation renowned for its commitment to employee well-being, ongoing training opportunities, and fostering an inclusive workplace culture.
What you'll do:
As a Key Account Manager Automotive based in Bangkok, you will be entrusted with overseeing all aspects of client relationship management within the automotive industry.
- Formulate and propose short- and mid-term plans as well as strategic objectives for effective resource allocation and market segment planning within the automotive sector.
- Prepare comprehensive sales plans based on the Annual Business Plan, including tailored strategies for each customer or segment and concepts for further market development.
- Prospect and develop new accounts within the assigned territory through activities such as cold calls, project initiation, monitoring progress, and following up to ensure high success rates in winning projects.
- Conduct market surveys when appropriate and provide regular feedback on emerging markets and trends to inform business decisions.
- Collaborate closely with borderless business support personnel to achieve cross-regional business objectives and enhance overall performance.
- Coordinate with internal resources such as marketing, technical, and product management teams to deliver value-added services that exceed customer expectations.
- Manage sales activities through direct engagement with customers or via distributors while supporting distribution sales growth and identifying new business opportunities in defined markets.
- Develop detailed business plans and objectives for key customers, monitor progress against targets, and take corrective action when necessary to ensure goals are met.
- Oversee pricing structures, service levels, and product assortments while formulating customer-specific sales strategies aligned with team objectives.
- Work alongside the Customer Excellence team to ensure accurate order processing, manage outstanding accounts receivable according to company policy, and collaborate with Controlling on payment terms for new accounts.
What you bring:
To excel as a Key Account Manager Automotive in this organisation, you will bring proven experience from similar roles where you have successfully managed complex client portfolios within the automotive sector.
- A bachelor’s degree majoring in Sales, Marketing, Business Management or an equivalent professional qualification is required for this position.
- At least 7-10 years of relevant experience in sales or business development within the tape or related industries—preferably serving automotive businesses through direct channels or distributors—is essential.
- Demonstrated experience working with OEM/OES clients on spec-in products is highly desirable for this role.
- Proficiency in Japanese (at least JLPT level N2) would be considered a significant advantage but is not mandatory.
- A trustworthy character combined with sound judgement ensures you can build lasting relationships based on mutual respect.
- Strong interpersonal skills enable you to work collaboratively within diverse teams while communicating effectively at all organisational levels.
- Excellent sales acumen allows you to devise effective tactics that align with broader business goals while remaining sensitive to customer needs.
- A results-oriented mindset helps you stay focused on achieving targets without compromising quality or integrity.
- Self-motivation drives you to take initiative in pursuing new opportunities while maintaining high standards of professionalism.
What sets this company apart:
This organisation stands out as a global leader committed not only to delivering high-quality products but also investing deeply in its people. Employees benefit from flexible working arrangements designed to promote work-life balance alongside generous training opportunities that encourage continuous professional development. The company fosters an inclusive culture where every voice is valued—regardless of background—and teamwork is celebrated as the foundation of success. Supportive leadership ensures that everyone receives guidance tailored to their individual strengths while communal values create an environment where knowledge sharing comes naturally. Whether collaborating on cross-border projects or participating in local initiatives aimed at personal growth there are countless ways for employees here to expand their horizons both professionally and personally. Above all else this is a place where dedication loyalty empathy—and above all kindness—are recognised as essential qualities worthy of reward.
What's next:
If you are ready to take your career forward by joining a supportive team dedicated to excellence in automotive account management then this could be your next great move!
Apply today by clicking on the link provided—your journey towards making a meaningful impact starts here.
Due to the high volume of applications, our team will only be in touch if your application is shortlisted.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551
About the job

Contract Type: Perm
Specialism: Sales
Focus: Account Management
Industry: Sales
Salary: Negotiable
Workplace Type: Hybrid
Experience Level: Mid Management
Location: Bangkok Province
FULL_TIMEJob Reference: HT3G8D-6ED99953
Date posted: 4 July 2025
Consultant: Supajin Kaweewutthisin
bangkok sales/account-management 2025-07-04 2025-09-02 sales Bangkok TH Robert Walters https://www.robertwalters.co.th https://www.robertwalters.co.th/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true