Marketing Manager - Food (B2B2C)

Join a global food ingredients leader as Marketing Manager - Food (B2B2C). Drive brand growth through digital/offline campaigns, menu innovation, and close collaboration with chefs, business owners, and R&D. Ideal for those passionate about food, bakery trends, and strategic marketing. Thrive in a creative, supportive environment with regional exposure and real impact in Thailand’s dynamic food scene.

What You’ll Do

As Marketing Manager – Food Industry (B2B2C), you’ll lead brand and digital strategies, drive menu innovation with chefs, and turn customer insights into engaging campaigns. You’ll manage both B2B and B2C efforts—balancing strategic thinking with hands-on execution across events, digital platforms, and influencer programs. Working closely with R&D, chefs, and shop owners, you’ll shape the brand’s presence in Thailand and the region.

Key Responsibilities

• Lead marketing strategy across digital & offline channels
• Drive marketing campaigns across digital and offline channels
• Co-create new menu ideas with expert chefs and R&D teams aligned with food and bakery trends
• Lead branding efforts through events, influencer programs, and POS materials
• Manage social media, e-commerce (Shopee, Lazada), SEO, and digital ads
• Turn customer insights into powerful, market-driven strategies
• Present initiatives to local and regional stakeholders

What You Bring

• Experience in food or bakery marketing (B2B2C is a plus)
• Strong creative and strategic thinking
• Confident communicator with chefs, business owners, and internal teams
• Experience with digital tools and agency management
• Excellent people skills for working with chefs and stakeholders
• Proven success in campaign development and influencer marketing
• High emotional intelligence and collaborative mindset
• Strong project management across complex portfolios

Why Join

Be part of a global food ingredients leader known for quality, innovation, and people development. Enjoy flexibility, regional exposure, and an inclusive culture where your ideas matter and your work makes a difference.

Ready to Make an Impact?

Apply now to grow your career in a dynamic, food-loving team!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551