Brand Manager - Consumer HC (OTC)

Brand Manager - Consumer HC (OTC) Salary: Competitive and based on experience Location: Bangkok Keywords: Consumer healthcare, Pharmacist background, Market analysis, Product launch, OTC channels, Vitamin and supplement expertise, Business acumen, Negotiation skills, Channel management.

A leading global recruitment partner is seeking a Brand Manager - Consumer HC (OTC) for an exciting new position based in Bangkok. This role offers you the chance to shape the future of consumer healthcare brands, working closely with a supportive commercial team and reporting directly to a highly experienced manager. You will be empowered to drive brand growth across multiple channels, including OTC, chain drugstores, traditional trade, modern trade, and the broader consumer healthcare market. If you are passionate about making a difference in people’s lives through innovative health solutions, this is your opportunity to bring your expertise in pharmaceuticals, vitamins, food supplements, and external muscle pain relief products to a forward-thinking environment. The organisation values flexibility, encourages professional development, and provides a collaborative atmosphere where your insights and ideas will be truly valued.

• Play a pivotal role in launching and managing high-impact consumer healthcare brands across diverse retail channels in Thailand, including OTC and modern trade environments.
• Work within a nurturing team culture that prioritises knowledge sharing, open communication, and ongoing training opportunities to help you grow professionally.
• Enjoy flexible working opportunities and the chance to contribute to meaningful projects that improve everyday health outcomes for consumers.

What you'll do:

As a Brand Manager - Consumer HC (OTC), you will play an instrumental role in shaping the success of well-known health brands by developing robust marketing strategies tailored for Thailand’s dynamic marketplace. Your day-to-day responsibilities will involve collaborating with various internal teams to ensure smooth product launches while building strong relationships with retail partners across multiple channels. You will leverage your analytical skills to monitor market trends and competitor movements, using these insights to inform campaign planning and execution. Your ability to communicate confidently in English will be essential when negotiating with partners or presenting new concepts internally. By driving impactful marketing activities and overseeing product introductions from start to finish, you will help deliver innovative solutions that meet evolving consumer needs.

• Develop comprehensive marketing strategies for consumer healthcare products, ensuring alignment with business objectives and maximising brand visibility across all relevant channels.
• Conduct thorough market analysis to identify trends, competitor activities, and emerging opportunities within the pharmaceutical and consumer healthcare sectors.
• Collaborate closely with cross-functional teams—including sales, regulatory affairs, and supply chain—to ensure seamless execution of product launches and ongoing campaigns.
• Manage relationships with key stakeholders such as OTC retailers, chain drugstores, traditional trade partners, and modern trade outlets to optimise distribution and promotional activities.
• Lead the planning and implementation of marketing activity plans that drive brand awareness, customer engagement, and return on investment.
• Monitor product performance metrics regularly to assess effectiveness of marketing initiatives and recommend adjustments as needed for continuous improvement.
• Negotiate effectively with external partners while maintaining strong communication in English to support business objectives and foster long-term partnerships.
• Oversee the introduction of new products into the market by coordinating launch activities from concept through execution.
• Provide insightful competitor intelligence that informs strategic decisions regarding positioning, targeting, and pricing within the consumer healthcare landscape.

What you bring:

To excel as a Brand Manager - Consumer HC (OTC), you will bring not only technical qualifications but also practical experience gained from working within pharmaceutical or consumer health settings. Your background as a pharmacist ensures you have deep product knowledge while your exposure to various retail channels equips you with valuable commercial insight. You are adept at analysing data—translating findings into actionable plans—and possess the interpersonal skills necessary for building trust-based relationships across functions. Your fluency in English allows you to navigate negotiations smoothly while presenting ideas persuasively. Experience handling new product launches will set you apart as someone ready to take initiative from day one. Above all else, your commitment to delivering results through collaboration makes you an ideal fit for this inclusive team environment.

• Pharmacist qualification combined with hands-on experience in the pharmaceutical industry is essential for understanding both product science and market dynamics.
• Proven track record managing brands within OTC channels, chain drugstores, traditional trade (TT), modern trade (MT), or broader consumer healthcare environments.
• Expertise in external muscle pain relief products as well as vitamins and food supplements is required for effective portfolio management.
• Demonstrated ability to analyse markets deeply—gathering competitor insights that inform actionable strategies for brand growth.
• Strong business acumen encompassing market positioning, targeting specific segments, planning marketing activities, and evaluating return on investment (ROI).
• Capacity to manage multiple products simultaneously while navigating complex channel structures efficiently.
• Excellent English communication skills—confidently discussing ideas or negotiating terms with both internal teams and external partners is vital.
• Experience launching new products successfully would be advantageous for candidates looking to make an immediate impact upon joining.
• Presentable demeanour coupled with clear communication abilities in English enhances your ability to represent brands effectively at meetings or events.

What sets this company apart:

This organisation stands out as a trusted leader in the global healthcare sector by fostering an environment where every team member’s contribution is recognised and celebrated. With a strong emphasis on professional development through regular training opportunities and mentorship programmes, employees are encouraged to expand their skill sets continuously. The company’s commitment to flexible working arrangements supports work-life balance while its inclusive culture ensures everyone feels welcome regardless of background or experience level. By prioritising open communication and teamwork over hierarchy, this employer creates space for innovation while remaining grounded in shared values of compassion and responsibility towards improving public health outcomes. Joining this team means becoming part of a network dedicated not just to commercial success but also genuine societal impact—a place where your passion for healthcare can flourish alongside like-minded professionals who share your vision for positive change.

What's next:

If you are ready to take the next step in your career journey within consumer healthcare branding—where your expertise can make a real difference—this is your moment!

Apply today by clicking on the link provided; we look forward to connecting with talented individuals eager to shape the future of health together.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551