Head of E-Commerce (Retail)

Keywords: E-Commerce, Digital Strategy, Online Retail, Team Collaboration, Customer Experience, Growth Leadership, Bangkok

An exciting opportunity has arisen for a Head of E-Commerce to join a leading organisation in Bangkok, offering a highly competitive salary of 500,000. This role is perfect for someone who thrives on shaping digital retail strategies and enjoys working in an environment that values collaboration, knowledge sharing, and supportive leadership. As the driving force behind the online business, you will have the chance to influence every aspect of the e-commerce journey, from customer experience to commercial performance. The organisation is committed to providing flexible working opportunities and generous training programmes, ensuring you can continue to develop your skills while making a significant impact. If you are passionate about building high-performing teams and delivering exceptional results in online retail, this is your chance to take your career to new heights.

• Lead the end-to-end e-commerce strategy for a major player in the market, with full ownership over digital sales channels and customer engagement initiatives.
• Enjoy a collaborative and inclusive workplace culture that prioritises professional development, flexible working arrangements, and ongoing training opportunities.
• Benefit from a highly competitive salary package of 500,000 and the chance to work at the forefront of digital transformation in Bangkok’s thriving online retail sector.

What you'll do:

As Head of E-Commerce based in Bangkok, you will play a pivotal role in shaping the future of the organisation’s digital retail presence. Your day-to-day responsibilities will involve crafting forward-thinking strategies that enhance both commercial outcomes and customer satisfaction. You will be instrumental in orchestrating cross-functional collaboration between marketing, merchandising, IT, and customer service teams to create unified campaigns that resonate with target audiences. By analysing key performance metrics and leveraging advanced analytics tools, you will continuously refine approaches to boost conversion rates and foster long-term loyalty among customers. Your ability to build strong partnerships with external vendors and internal stakeholders alike will be crucial in streamlining operations and ensuring smooth delivery of products. In addition to managing budgets and overseeing compliance matters related to data privacy and payment security, you will also focus on nurturing talent within your team—empowering them through mentorship programmes and ongoing training opportunities. Success in this role means not only achieving ambitious sales targets but also cultivating an inclusive culture where everyone feels valued for their contributions.

• Develop and implement comprehensive e-commerce strategies that drive growth across all digital platforms while ensuring alignment with overall business objectives.
• Oversee daily operations of the online store, including product assortment, pricing strategies, promotions, and inventory management to maximise sales and profitability.
• Collaborate closely with marketing, merchandising, IT, and customer service teams to deliver seamless online experiences that delight customers at every touchpoint.
• Monitor key performance indicators such as conversion rates, average order value, traffic sources, and customer retention metrics to identify areas for continuous improvement.
• Manage relationships with third-party vendors, technology partners, and logistics providers to ensure efficient fulfilment processes and optimal site performance.
• Champion data-driven decision-making by leveraging analytics tools to gain insights into consumer behaviour and inform future business strategies.
• Lead, mentor, and nurture a diverse team of e-commerce professionals by fostering an environment built on trust, open communication, and shared success.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital commerce to maintain a competitive edge in the market.
• Ensure compliance with relevant regulations regarding data privacy, payment security, and consumer protection within all e-commerce activities.

What you bring:

The ideal candidate for the Head of E-Commerce position brings extensive hands-on experience managing complex online retail operations within dynamic environments. Your background should include designing impactful digital strategies that have delivered tangible results across various sales channels. You possess exceptional interpersonal skills which enable you to work harmoniously with colleagues from different departments while building lasting relationships with external partners. Your analytical mindset allows you to interpret data effectively using leading analytics tools so you can make informed decisions that benefit both customers and the business. Communication comes naturally to you—whether presenting ideas internally or negotiating externally—and your fluency in English ensures clarity at every stage. A genuine enthusiasm for supporting others’ growth sets you apart; you take pride in mentoring team members so they can reach their full potential within an inclusive setting. Familiarity with legal frameworks governing e-commerce activities demonstrates your attention to detail when it comes to compliance matters. Above all else, your curiosity drives you towards continuous learning so you remain at the forefront of developments within this ever-changing sector.

• Proven track record of successfully managing large-scale e-commerce operations within a fast-evolving retail or consumer goods environment.
• Extensive experience developing digital strategies that drive measurable growth across multiple online channels including web stores and marketplaces.
• Strong interpersonal skills with a demonstrated ability to collaborate effectively across departments such as marketing, IT, logistics, and customer service.
• Deep understanding of analytics platforms (such as Google Analytics or Adobe Analytics) for tracking performance metrics and informing strategic decisions.
• Experience negotiating contracts with third-party vendors or technology partners while maintaining positive working relationships built on mutual respect.
• Excellent communication abilities—both written and verbal—with fluency in English; Thai language proficiency would be advantageous but not essential.
• Demonstrated commitment to nurturing talent through coaching or mentoring junior team members within an inclusive environment focused on shared success.
• Up-to-date knowledge of regulatory requirements related to data privacy (GDPR or similar), payment processing standards (PCI DSS), and consumer rights legislation.
• A passion for staying ahead of industry trends by participating in relevant training sessions or professional development courses.

What sets this company apart:

This organisation stands out as a leader in Bangkok’s vibrant e-commerce landscape thanks to its unwavering commitment to employee wellbeing and professional growth. Here you’ll find a workplace culture rooted in collaboration where every voice is heard—regardless of background or seniority—and where teamwork is celebrated as the foundation for collective achievement. Flexible working opportunities allow you to balance personal commitments alongside career ambitions without compromise. Generous investment in training ensures that everyone has access to resources needed for ongoing development—whether through formal courses or informal knowledge-sharing sessions among peers. The company’s dedication extends beyond just business results; it actively supports under-represented groups within its workforce by fostering an environment where diversity is embraced as a source of strength. With robust support systems in place from knowledgeable leaders who genuinely care about your success, this is more than just another job—it’s a chance to grow personally while making meaningful contributions professionally.

What's next:

If you are ready to shape the future of e-commerce in Bangkok while enjoying unparalleled support for your personal growth journey, this is your moment—apply now!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551