Marketing Manager (E-Commerce)

Keywords: marketing, e-commerce, consumer insights, campaign strategy, brand management, team leadership, market research, budget management, product adoption.

An exciting opportunity has arisen for a Marketing Manager E-Commerce to join a leading organisation in Bangkok, Thailand. This role offers you the chance to shape and execute marketing strategies that drive growth across food ingredients, delivery services, and special projects.

What you'll do:

As a Marketing Manager E-Commerce, you will immerse yourself in every aspect of campaign development from ideation through execution. Your day-to-day activities will involve close collaboration with business leads as you craft value propositions that resonate with target audiences. You will take ownership of designing innovative campaigns that align with both commercial targets and brand aspirations. By harnessing your expertise in market research, you will uncover valuable consumer insights that inform creative strategies. Your ability to manage budgets effectively ensures resources are allocated wisely for maximum impact. Leading a small but dedicated team, you will provide mentorship while ensuring all projects are delivered on time and within scope. Your analytical mindset will help you evaluate campaign performance using data-driven approaches, allowing for continuous improvement. Through your efforts, you will contribute significantly to the ongoing success of the organisation’s e-commerce initiatives.

• Collaborate with business leads to develop creative value propositions tailored to local market needs and consumer insights.
• Lead the planning and execution of consumer marketing campaigns designed to achieve both business objectives and brand goals.
• Oversee the end-to-end design of strategic campaigns including concept brainstorming, media planning, go-to-market strategy, pitch deck creation for merchants, budget planning, and post-campaign analysis.
• Organise and interpret market research to gain actionable insights into consumer behaviour and translate these findings into effective marketing campaigns.
• Manage a small team by providing clear direction, support, and guidance throughout all stages of campaign development.
• Ensure efficient budget management by monitoring expenditures and optimising resource allocation across multiple projects.
• Utilise data-driven decision-making processes to inform marketing plans and measure campaign effectiveness.
• Provide comprehensive briefs and constructive feedback to creative teams in order to deliver impactful marketing materials.
• Foster strong relationships with internal stakeholders and external partners to maximise campaign reach and success.

What you bring:

To excel as a Marketing Manager E-Commerce, your background should reflect substantial experience in developing integrated marketing strategies within fast-moving consumer goods or agency environments. Your familiarity with both traditional and digital channels enables you to select the most effective tactics for each campaign objective. A nuanced understanding of Thai consumers’ preferences allows you to tailor messaging that resonates locally while supporting broader business goals. Your analytical approach ensures that every decision is informed by robust data analysis—whether it’s refining targeting criteria or measuring return on investment. As someone who thrives in collaborative settings, you bring empathy and excellent communication skills when working alongside colleagues or external partners. Your ability to mentor junior team members fosters an inclusive atmosphere where everyone feels supported. With proven organisational skills, you handle complex projects efficiently without losing sight of key details. Above all, your passion for delivering meaningful results drives continuous improvement across all aspects of e-commerce marketing.

• Minimum six years’ experience in marketing, brand management or strategic planning within FMCG companies, agencies or related sectors is essential for this role.
• Comprehensive understanding of the full marketing mix including above-the-line and below-the-line communications for effective brand activation is required.
• Demonstrated expertise in analysing Thai market trends along with deep knowledge of local consumer insights and media landscape is highly valued.
• Proven ability to use data analytics tools for guiding decisions on marketing plans ensures measurable results.
• Experience in evaluating creative work and collaborating effectively with creative teams is necessary for delivering high-impact campaigns.
• Strong interpersonal skills are needed for building collaborative relationships with internal teams as well as external partners.
• Excellent organisational abilities enable you to manage multiple projects simultaneously while maintaining attention to detail.
• A track record of successful budget management demonstrates your capacity for responsible resource allocation.
• Clear communication skills allow you to provide precise briefs and constructive feedback throughout campaign development.

What sets this company apart:

This organisation stands out as a leader in its sector by fostering an environment where collaboration and knowledge sharing are at the heart of everything they do. Employees benefit from being part of a team that values diverse perspectives drawn from local market insights as well as global best practices. The company is committed to supporting professional growth through ongoing training opportunities and encourages open communication at all levels. Flexible working opportunities are balanced with the energy of an onsite team environment in Bangkok—ensuring that everyone feels connected while having access to resources needed for success. The company’s dedication to nurturing talent means employees can expect not only competitive compensation but also genuine support from experienced colleagues who are invested in their long-term development. By joining this organisation, you become part of a network that celebrates shared achievements while empowering individuals to make meaningful contributions every day.

What's next:

If you are ready to take the next step in your career journey and make a real difference through impactful e-commerce marketing initiatives, this is your moment!

Apply today by clicking on the link provided—your future as a Marketing Manager E-Commerce awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551