Omnichannel Marketing Specialist

Keywords: collaborative, inclusive, flexible working opportunities, training opportunities, supportive leadership, dependable, knowledgeable, enthusiastic, interpersonal skills, growth leadership

An exciting opportunity has arisen for a Digital Marketing Online to Offline Officer to join a forward-thinking organisation in Bangkok. This role is perfect for someone who thrives on connecting digital strategies with real-world customer experiences, ensuring seamless integration between online campaigns and offline engagement. The company is renowned for its supportive environment, offering flexible working opportunities and ongoing training to help you develop your expertise. You will be part of a knowledgeable team that values collaboration, inclusivity, and personal growth, making this the ideal setting for those looking to make a meaningful impact while advancing their career. If you are passionate about bridging the gap between digital innovation and tangible results, this position offers the chance to work with cutting-edge tools and supportive leadership that encourages your professional development.

• Join a collaborative and inclusive team environment where your ideas are valued and your contributions make a real difference in shaping marketing strategies across both digital and physical channels.
• Benefit from flexible working opportunities and comprehensive training programmes designed to support your ongoing professional growth and ensure you stay at the forefront of industry trends.
• Work closely with knowledgeable colleagues and supportive leadership who are committed to fostering an atmosphere of mutual respect, encouragement, and shared success.

What you'll do:

As a Digital Marketing Online to Offline Officer based in Bangkok, you will play a pivotal role in designing and executing strategies that bridge the gap between digital presence and physical customer engagement. Your day-to-day responsibilities will involve close collaboration with various departments to ensure that every campaign delivers a unified message across all platforms. By leveraging data-driven insights from both online analytics and offline feedback, you will continuously refine marketing tactics to drive measurable results. Your ability to coordinate events, manage partnerships, create compelling content, and support loyalty initiatives will be essential in delivering exceptional customer experiences. Success in this role requires a keen understanding of how digital actions influence real-world outcomes, as well as a commitment to fostering positive relationships within the team and with external stakeholders.

• Develop integrated marketing campaigns that effectively connect online initiatives with offline customer experiences, ensuring consistency across all touchpoints.
• Collaborate with cross-functional teams including sales, product management, and retail operations to align digital strategies with in-store activities.
• Monitor and analyse campaign performance data from both online platforms and offline channels, using insights to optimise future marketing efforts.
• Coordinate the execution of promotional events, ensuring seamless communication between digital assets and physical locations.
• Manage relationships with external partners such as advertising agencies, media outlets, and event organisers to maximise campaign reach.
• Create engaging content tailored for various digital platforms while ensuring alignment with offline messaging and branding guidelines.
• Support the implementation of loyalty programmes that encourage customers to transition between online engagement and in-store visits.
• Utilise customer feedback from both digital sources and face-to-face interactions to refine marketing approaches and enhance overall satisfaction.
• Stay informed about emerging trends in digital marketing technology as well as evolving consumer behaviours within physical retail environments.
• Assist in preparing detailed reports on campaign effectiveness, providing actionable recommendations for continuous improvement.

What you bring:

To excel as a Digital Marketing Online to Offline Officer, you will bring hands-on experience crafting campaigns that seamlessly integrate web-based initiatives with brick-and-mortar engagement. Your background should include interpreting complex data sets using advanced analytics tools, allowing you to make evidence-based recommendations that improve campaign performance. Interpersonal skills are crucial; you will regularly interact with colleagues from various departments as well as external partners. Organisational prowess is necessary for managing overlapping projects without sacrificing quality or deadlines. Your communication style should be adaptable—capable of producing clear reports for internal stakeholders while also generating creative content for public consumption. Familiarity with the latest developments in both digital marketing technologies and consumer trends ensures your strategies remain relevant. Above all, your enthusiasm for learning new skills through available training opportunities will set you apart as someone eager to grow alongside the business.

• Demonstrated experience in developing integrated marketing campaigns that span both online platforms and offline channels within a commercial environment.
• Proficiency in utilising analytics tools to interpret data from multiple sources, enabling informed decision-making for campaign optimisation.
• Excellent interpersonal skills with a proven ability to collaborate effectively across diverse teams including sales, product management, and retail operations.
• Strong organisational abilities that enable you to manage multiple projects simultaneously while maintaining attention to detail.
• Experience coordinating promotional events or activations that require synchronisation between digital assets and physical locations.
• Outstanding written and verbal communication skills suitable for creating engaging content tailored for different audiences.
• A solid understanding of current trends in digital marketing technology as well as consumer behaviour within retail settings.
• Ability to build dependable relationships with external partners such as agencies or media representatives to enhance campaign reach.
• A passion for continuous learning supported by participation in training opportunities or professional development programmes.
• Commitment to upholding an inclusive workplace culture where everyone feels valued and respected.

What sets this company apart:

This organisation stands out due to its unwavering commitment to employee wellbeing, professional development, and fostering an inclusive culture where every voice matters. Employees benefit from flexible working arrangements designed to promote work-life balance without compromising productivity or creativity. Comprehensive training programmes are readily available so you can continually expand your skill set while staying ahead of industry changes. The leadership team is known for being approachable and supportive—always ready to provide guidance or celebrate achievements big or small. Collaboration is at the heart of everything they do; knowledge sharing is encouraged so everyone can contribute meaningfully toward shared goals. Whether you are seeking long-term career progression or simply want an environment where your contributions are genuinely appreciated, this company provides the resources, encouragement, and community needed for lasting success.

What's next:

If you are enthusiastic about connecting digital innovation with real-world impact while growing your career within a nurturing environment, this is your chance—apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551