EVP - Head of Marketing

An exceptional opportunity for an experienced marketing leader to join a leading financial institution in Bangkok as EVP/FVP Head of Marketing. Drive strategic growth, enhance brand visibility, and lead innovative campaigns for investment products. Offers THB 400,000/month, full benefits from day one, and performance-based salary adjustments. Perfect for leaders seeking impact, stability, and career growth in the financial sector.

What you'll do:

As Executive Vice President or First Vice President Head of Marketing based in Bangkok, you will play a central role in shaping the future direction of the organisation’s marketing efforts. Your day-to-day responsibilities will involve crafting impactful strategies that not only promote investment products but also reinforce brand recognition among key audiences. You will work collaboratively with cross-functional teams to ensure that every campaign is data-driven and aligned with market insights. By embracing technological advancements such as RPA, you will help drive operational improvements that benefit both customers and internal stakeholders. Your ability to build lasting relationships with clients, partners, and regulators will be crucial in maintaining trust and expanding business opportunities. In addition to overseeing budgetary matters and resource allocation, you will inspire your team through regular coaching sessions, fostering an environment where everyone feels supported in achieving their best. Your participation in high-level company meetings ensures that marketing initiatives remain aligned with broader organisational goals while contributing valuable input into policy development.

• Design and implement comprehensive marketing strategies that elevate product visibility and strengthen brand presence across all target markets.
• Analyse market trends and investor behaviours to craft effective multi-channel campaigns that resonate with diverse audiences.
• Collaborate closely with product teams to define compelling selling points and develop communication plans tailored to specific customer needs.
• Drive operational excellence by integrating advanced technologies such as Robotic Process Automation (RPA) to streamline processes and enhance customer service delivery.
• Continuously review and refine sales channel strategies to maximise agility, responsiveness, and results for both existing and prospective clients.
• Develop retention initiatives for current clients while formulating acquisition strategies to expand the customer base across various market segments.
• Foster strong relationships with key stakeholders including clients, business partners, and regulatory bodies through regular engagement and transparent communication.
• Oversee departmental performance by setting clear objectives, monitoring progress on daily, monthly, and quarterly bases, and providing guidance during team meetings.
• Champion workforce planning by nurturing talent development, supporting team members’ growth, and optimising team structures for maximum effectiveness.
• Manage annual marketing budgets efficiently by allocating resources wisely and ensuring all activities align with strategic financial plans.

What you bring:

To excel as Executive Vice President or First Vice President Head of Marketing, you bring an impressive track record of success within the financial services landscape—particularly in roles focused on investment products or asset management. Your educational background equips you with analytical rigour while your extensive hands-on experience allows you to navigate complex market dynamics confidently. You are adept at building rapport with clients from diverse backgrounds thanks to your interpersonal sensitivity and commitment to nurturing long-term partnerships. Your approach combines strategic thinking with practical know-how; whether it’s designing integrated campaigns or implementing new technologies for process improvement. As a considerate leader who values teamwork above all else, you create an atmosphere where open communication flourishes—empowering others through mentorship while remaining responsive to their needs. Your fluency in both Thai and English ensures clarity when presenting ideas or negotiating agreements across cultural boundaries. Above all else, your passion for continuous learning keeps you attuned to emerging trends so that every initiative remains relevant—and every team member feels valued.

• A bachelor’s degree or higher in Marketing, Business Administration, Economics or a related discipline provides a solid academic foundation for this senior position.
• At least ten years of progressive experience within financial services, investment management or asset management sectors demonstrates your deep industry knowledge.
• A well-established client base or extensive business network within the finance industry is highly advantageous for driving immediate impact.
• Comprehensive understanding of investment products coupled with insight into varied customer segments enables you to tailor marketing approaches effectively.
• Proficiency in developing multi-channel marketing campaigns ensures broad reach across digital platforms as well as traditional media.
• Demonstrated ability in leading teams with empathy—supporting professional growth while fostering collaboration among colleagues at all levels.
• Advanced skills in market analysis combined with strategic planning capabilities allow you to make informed decisions that support long-term objectives.
• Excellent communication abilities in both Thai and English facilitate seamless interaction with local stakeholders as well as international partners.
• Familiarity with marketing technologies (MarTech) along with data analytics tools is considered a valuable asset for optimising campaign performance.

What sets this company apart:

This organisation stands out as a beacon of stability within Thailand’s financial sector—offering employees not just job security but also access to some of the most attractive benefits available today. From group share schemes that foster collective success to comprehensive insurance coverage starting from your very first day on the job, every aspect of employment here is designed around your wellbeing. Unlike many companies where salary reviews are limited to annual cycles, this employer recognises outstanding contributions throughout the year—making it possible for high performers like yourself to enjoy timely pay increases ranging from 3% up to 10%. The workplace culture emphasises inclusivity; everyone is encouraged to share ideas openly while benefiting from ongoing training opportunities tailored towards personal growth. With policies aligned closely with those found in leading banks yet delivered within a more agile environment—you’ll find ample room for advancement alongside genuine support from knowledgeable colleagues who value collaboration over competition.

What's next:

If you are ready to shape the future of marketing within Thailand’s thriving financial sector while enjoying unparalleled rewards—this is your moment!

Apply today by clicking on the link provided—take the next step towards joining an organisation where your expertise will be celebrated and your career ambitions fully supported.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551