Digital Performance Manager

As Website Analytics & Optimization Specialist, you will play a pivotal role in shaping the digital journey for prospective students worldwide. Your day-to-day responsibilities will centre around owning the organisation’s marketing website—transforming it into a powerful engine for lead generation by developing strategic plans that optimise every aspect of user interaction. You’ll collaborate extensively with internal teams to ensure content remains fresh and relevant while leveraging advanced analytics tools to uncover actionable insights. By managing structured testing initiatives and reporting on performance metrics, you’ll drive continuous improvement in conversion rates. Your efforts will directly influence how visitors engage with the site from their first click through to registration or enquiry. Success in this role means creating an inclusive online experience that resonates with diverse audiences while supporting broader organisational goals.

• Own and manage the marketing website as the primary digital sales tool, ensuring it consistently delivers high performance and supports business objectives.
• Develop and execute comprehensive website strategies focused on lead generation, sales enablement, and conversion rate optimisation to maximise captured leads.
• Ensure every touchpoint on the website provides a seamless, engaging user experience that encourages visitor registration and interaction.
• Conduct detailed analysis using tools such as Google Analytics and Hotjar to identify drop-offs, friction points, and areas for improvement across landing pages, forms, calls-to-action, and key user journeys.
• Design and implement a structured A/B testing roadmap aligned with business priorities to continuously refine landing pages, CTAs, and conversion funnels.
• Apply data-driven improvements to enhance user engagement, reduce drop-offs, and increase overall conversion rates based on ongoing performance analytics.
• Monitor website performance regularly by building insightful reports that highlight trends, issues, and new opportunities for optimisation.
• Collaborate with content creators to ensure all website content is compelling, up-to-date, SEO-optimised, and designed to drive conversions.
• Maintain site structure and metadata to improve organic traffic flow and search engine ranking through effective SEO practices.
• Work closely with marketing, sales, design, and technical teams to align website content with business goals while implementing new features and improvements.

What you bring:

To excel as website analytics & Optimization Specialist, you will bring a blend of technical proficiency and collaborative spirit. Your background includes hands-on experience managing complex websites where driving conversions was paramount. You possess strong analytical abilities enabling you to interpret data trends accurately while recommending actionable improvements. Your interpersonal skills foster productive relationships across departments—ensuring everyone works together towards shared objectives. With your familiarity in CMS platforms like WordPress or Webflow plus expertise in A/B testing methodologies you can efficiently implement changes that enhance user journeys. Fluency in English & Thai allows you to communicate ideas clearly within multicultural teams. If you have worked within education or similar sectors before your insight into student-centric services will be especially valued.

• Bachelor’s degree in a relevant field is required for this position.
• At least three years’ proven experience managing high-performance marketing websites within sales-driven environments is essential.
• Comprehensive understanding of conversion rate optimisation (CRO), analytics platforms such as Google Analytics or Hotjar, and digital marketing strategies is necessary.
• Familiarity with CMS platforms including WordPress or Webflow along with A/B testing tools is highly desirable.
• Demonstrated ability to analyse website data and user behaviour effectively in order to make informed decisions that drive business outcomes.
• Experience collaborating cross-functionally with marketing, sales, design, and development teams is important for success in this role.
• Efficient project management skills are needed to oversee website updates, content changes, and testing initiatives smoothly.
• Excellent command of both English & Thai languages—written and spoken—is required for clear communication across teams.
• A commercial mindset combined with prior experience in the education industry would be considered advantageous but not mandatory.

What sets this company apart:

This global education consultancy stands out for its commitment to supporting international students throughout their academic journey—from application through enrolment at top-tier universities worldwide. Founded over fifteen years ago in Japan, the organisation has grown into an extensive network spanning more than 100 locations across 40 countries. Employees benefit from being part of a truly international team where knowledge sharing is encouraged through regular training opportunities. The company fosters an inclusive culture built on communal achievement rather than individual competition; supportive leadership ensures everyone feels valued regardless of background or experience level. Flexible working arrangements allow staff to balance personal commitments while contributing meaningfully to organisational success—a testament to their dedication towards employee wellbeing alongside business growth.

What's next:

If you are ready to make a meaningful impact on a global scale by optimising digital experiences for future students—this is your chance!

Apply today by clicking on the link below; join a collaborative team dedicated to helping students achieve their dreams.