Marketing Director - F&B Retail

A fantastic opportunity has become available for Marketing Director - F&B Retail. Our client is lookin for a dynamic professional with experience in 360-degree marketing to join their team. Don’t miss this chance to take your career to the next level with a leading industry expert!

Marketing Director Food and Beverage Retail

Salary: 140,000-180,000 THB

Location: Bangkok

Keywords: 360-degree marketing strategy, budget management, team management, stakeholder engagement, strategic planning, brand growth, agency and brand experience

An exciting opportunity has arisen for a Marketing Manager within the food and beverage retail sector in Bangkok, offering a highly competitive salary of 140,000-180,000 THB per month. This role is perfect for someone who thrives on developing comprehensive marketing strategies that drive revenue growth and elevate brand presence. The organisation is seeking an individual with a unique blend of agency and brand-side experience, who can bring strategic thinking and logical planning to the table. You will be empowered to manage budgets effectively, lead a collaborative team, and work closely with stakeholders across the business. If you are looking for a position where your expertise will directly impact business success while enjoying flexible working opportunities and ongoing training, this could be your next career move.

• Play a pivotal role in shaping the marketing direction for a leading food and beverage retail brand in Bangkok, with full responsibility for end-to-end strategy development and execution.
• Enjoy a generous salary package of 140,000-180,000 THB per month, reflecting the value placed on your skills and experience in both agency and brand environments.
• Benefit from a supportive workplace culture that values collaboration, professional growth, and offers flexible working opportunities to help you achieve work-life balance.

What you'll do:

As the Marketing Manager Food and Beverage Retail based in Bangkok, you will play an instrumental role in driving the brand’s growth through expertly crafted marketing strategies. Your day-to-day responsibilities will involve collaborating with cross-functional teams to design impactful campaigns that engage customers at every touchpoint. You will oversee budget allocation to ensure optimal use of resources while nurturing your team’s professional development. By leveraging your mixed background in both agency settings and brand management roles, you will bridge gaps between creative visionaries and commercial objectives. Success in this position means consistently delivering measurable results that contribute to revenue targets while upholding the integrity of the brand’s image. Your ability to interpret market data will allow you to anticipate trends and adapt strategies proactively. This is an opportunity to make a tangible difference within a respected organisation that values your input at every stage.

• Develop comprehensive 360-degree marketing strategies that align with business objectives and support sustainable revenue growth across all channels.
• Oversee the implementation of integrated marketing campaigns, ensuring consistency in messaging and maximising impact across digital, social media, in-store promotions, and traditional advertising.
• Manage the annual marketing budget with precision, allocating resources efficiently to maximise return on investment while maintaining cost control.
• Lead, mentor, and inspire a talented marketing team by fostering an environment of collaboration, knowledge sharing, and continuous improvement.
• Work closely with internal stakeholders including sales, operations, product development, and external partners to ensure alignment of marketing initiatives with overall business goals.
• Analyse market trends, consumer insights, and competitor activities to inform strategic decisions and identify new opportunities for brand expansion.
• Build strong relationships with external agencies and vendors to deliver high-quality creative assets and promotional materials on time and within budget.
• Champion the brand’s identity by ensuring all communications reflect its values and resonate with target audiences.

What you bring:

To excel as Marketing Manager Food and Beverage Retail, you will bring substantial hands-on experience from both agency-side projects—where quick turnarounds are common—and longer-term brand stewardship roles. Your background should include successful delivery of multi-channel campaigns that have driven customer engagement as well as revenue uplift. You are adept at balancing creativity with commercial acumen; able to translate big-picture visions into actionable plans supported by robust data analysis. Your interpersonal strengths mean you naturally foster co-operation among teams while also managing external relationships diplomatically. A deep understanding of current market dynamics within food retailing will set you apart—as will your willingness to embrace new learning opportunities that keep your skills sharp. Above all else, your approachability ensures colleagues feel comfortable sharing ideas or feedback openly.

• Demonstrated experience developing holistic marketing strategies within the food and beverage or retail sectors that have delivered measurable business outcomes over multiple years.
• A proven track record managing significant marketing budgets responsibly while achieving ambitious campaign goals without overspending.
• Previous exposure to both agency environments—where agility is key—and client-side roles—where long-term brand building is essential—enabling you to navigate complex stakeholder landscapes effectively.
• Exceptional interpersonal skills that enable you to build trust-based relationships with colleagues at all levels as well as external partners such as creative agencies or media buyers.
• Strong analytical abilities allowing you to interpret market research data accurately so you can make informed recommendations for future campaigns or product launches.
• Excellent written and verbal communication skills in English (and Thai would be advantageous), ensuring clarity when presenting ideas or negotiating contracts.
• Experience leading diverse teams by creating inclusive environments where everyone feels valued for their contributions toward shared objectives.
• A strategic mindset combined with logical problem-solving capabilities so you can prioritise tasks efficiently even under tight deadlines or shifting priorities.
• A commitment to ongoing professional development through participation in industry events or relevant training programmes.

What's next:

If you are ready to take your career in marketing to new heights within the thriving food and beverage retail sector in Bangkok, this is your chance!

Apply today by clicking on the link below—your next rewarding challenge awaits.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551