Commercial Director (Luxury)

An exciting Commercial Director (Luxury) (x 1 vacancy) job has just become available at one of the luxury retail based in Bangkok. Reporting directly to the Country Manager this is a role for a Senior retail manager, head of retail who is a leader in their field.

Commercial Director – Luxury Retail

Salary: Competitive and based on experience

Location: bangkok

Keywords: luxury retail, client engagement, customer experience, VIC clients, brand representative, regional collaboration, strategic leadership, front store sales

A prestigious luxury brand is seeking a Commercial Director to elevate their presence in Bangkok. This is an exceptional opportunity for you to bring your expertise in luxury retail operations and commercial strategy to a renowned environment where customer experience and client relationships are at the heart of everything. You will be empowered to shape the front store’s performance, drive sales, and nurture meaningful connections with Very Important Clients (VICs). As a key figure, you will collaborate closely with regional teams, ensuring that the brand’s values and reputation are consistently represented at the highest level. The organisation offers flexible working opportunities, generous training programmes, and a supportive network that encourages professional growth and personal fulfilment.

• Take ownership of commercial operations in a flagship location, focusing on delivering outstanding customer experiences and maximising sales through effective front store management.
• Build and maintain trusted relationships with VIC clients, leveraging your interpersonal skills to foster loyalty and long-term engagement within the luxury sector.
• Collaborate with regional teams to ensure seamless brand representation, sharing best practices and supporting the wider business objectives across markets.

What you'll do:

As Commercial Director – Luxury Retail, you will play a pivotal role in shaping the success of a flagship location in Bangkok. Your day-to-day responsibilities will centre around creating an inviting atmosphere where every client feels valued and understood. You will use your knowledge of luxury retail operations to implement strategies that boost sales while nurturing lasting connections with VIC clients. By collaborating closely with regional colleagues, you will ensure that the brand’s identity is consistently reflected in every interaction. Your ability to lead by example will inspire your team to deliver outstanding service at every touchpoint. Success in this role means not only achieving commercial targets but also elevating the overall customer journey through thoughtful engagement and attention to detail.

• Oversee all aspects of commercial operations within the flagship store, ensuring that every element aligns with the brand’s standards for excellence in luxury retail.
• Drive sales performance by implementing effective strategies that enhance customer engagement and maximise revenue opportunities in-store.
• Develop and execute marketing initiatives tailored to the local market while maintaining consistency with global brand guidelines.
• Cultivate strong relationships with VIC clients, providing personalised service and anticipating their needs to deliver memorable experiences.
• Work collaboratively with regional teams to share insights, align on strategic priorities, and represent the brand at industry events or exclusive gatherings.
• Monitor key performance indicators related to sales, customer satisfaction, and operational efficiency, using data-driven insights to inform decision-making.
• Lead, mentor, and inspire a team of retail professionals, fostering a culture of support, inclusivity, and continuous improvement.

What you bring:

Your extensive background in luxury retail operations equips you with deep insight into what makes an exceptional customer experience. You have spent years honing your ability to engage discerning clients—especially those who expect nothing less than excellence—and you understand how personalised service can transform one-time shoppers into loyal advocates. Your academic credentials provide a solid foundation for strategic thinking while your hands-on experience ensures you can translate vision into action. In this Commercial Director – Luxury Retail role, your collaborative spirit will enable you to work seamlessly with colleagues across regions. Your empathetic approach fosters trust among team members as well as clients. You bring not only technical proficiency but also warmth and sensitivity—qualities that set you apart as a leader who inspires others through encouragement rather than authority.

• Bachelor's degree in Business, Retail Management, or a related field is required for this position.
• A minimum of 5-7 years’ experience in luxury retail operations is essential, demonstrating a proven track record in driving sales growth and managing high-performing teams.
• Expertise in client engagement within the luxury fashion, jewellery, or high-end retail sectors is highly desirable.
• Exceptional interpersonal skills are necessary for building rapport with VIC clients and fostering long-term loyalty.
• Experience developing marketing strategies tailored to discerning clientele is important for success in this role.
• Strong understanding of CRM systems and how they can be leveraged to enhance customer relationships is expected.
• Ability to work collaboratively across regional teams while representing brand values at all times is crucial.
• Demonstrated leadership qualities including mentoring staff members and promoting an inclusive workplace culture are required.
• Excellent organisational skills with keen attention to detail when monitoring KPIs or overseeing daily operations are vital.
• Fluency in English; additional language skills relevant to the local market would be advantageous.

What sets this company apart:

This organisation stands out as a beacon of sophistication within the world of luxury retail. With an unwavering commitment to quality craftsmanship and impeccable service standards, it has earned a reputation for delighting even the most discerning clientele. Employees benefit from flexible working opportunities designed to support work-life balance without compromising on career progression.

What's next:

If you are ready to make your mark at one of Bangkok’s most esteemed luxury destinations—and believe your passion for excellence matches our client’s vision—this is your moment to shine.

Apply today by clicking on the link below; take the next step towards joining an inspiring team where your talents will be recognised and celebrated.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551