Brand General Manager (Fashion)

An exciting Brand General Manager (Fashion) (x 1 vacancy) job has just become available at one of the leading fashion house based in Bangkok. Reporting directly to the Managing Director this is a role for a Retail Manager who is a leader in their field.

Brand General Manager Fashion

Salary: Competitive and based on experience

Location: Bangkok

Keywords: brand management, fashion industry, commercial strategy, go to market, marketing leadership, Bangkok opportunity, team collaboration, strategic planning, market growth, inclusive workplace

An exciting opportunity has arisen for a Brand General Manager Fashion to join a renowned fashion brand based in Bangkok. This pivotal role is perfect for someone who thrives on shaping the commercial direction of a brand and enjoys working in a collaborative, supportive environment. As the driving force behind the brand’s commercial performance, you will have the chance to influence both go-to-market and marketing strategies, ensuring the brand continues to flourish in an ever-evolving industry.

• Play a key role in shaping the future of a leading fashion brand by overseeing all aspects of commercial performance and strategic direction.
• Enjoy flexible working opportunities and a supportive environment that values collaboration, knowledge sharing, and professional growth.
• Be part of an inclusive team in Bangkok where your expertise in brand management and marketing will be recognised and nurtured.

What you'll do:

As Brand General Manager Fashion, you will play an instrumental role in guiding the overall direction of the brand’s commercial activities. Your day-to-day responsibilities will involve collaborating with various departments to ensure that every aspect of the business aligns with overarching strategic goals. You will be expected to bring together insights from market research, sales data, and consumer behaviour to craft compelling go-to-market plans that resonate with target audiences. Success in this position requires not only strong analytical skills but also an ability to inspire those around you through clear communication and empathetic leadership. By championing teamwork and supporting colleagues at every level, you will help create an environment where everyone feels empowered to contribute their best work. Your efforts will directly impact the brand’s reputation, profitability, and long-term sustainability.

• Oversee the total commercial performance of the brand, ensuring targets are met across all channels and markets.
• Develop comprehensive go-to-market strategies that align with both short-term objectives and long-term vision for sustainable growth.
• Collaborate closely with cross-functional teams including sales, marketing, product development, and retail operations to ensure seamless execution of brand initiatives.
• Analyse market trends, consumer insights, and competitor activities to inform strategic decisions and identify new business opportunities.
• Lead the creation and implementation of integrated marketing campaigns that enhance brand visibility and drive customer engagement.

What you bring:

The ideal candidate for Brand General Manager Fashion brings deep expertise in managing brands within fast-moving consumer sectors—ideally fashion—and combines this with a genuine enthusiasm for collaborative working environments. Your background should demonstrate not only technical proficiency but also emotional intelligence: you understand how to motivate others through kindness, empathy, and encouragement.

• Extensive experience in brand management within the fashion industry or a related sector is essential for this role.
• A proven track record of developing successful commercial strategies that drive growth across multiple channels.
• Strong understanding of go-to-market planning processes combined with hands-on experience executing integrated marketing campaigns.
• Exceptional interpersonal skills with an ability to collaborate effectively across diverse teams and build lasting relationships internally and externally.
• Demonstrated analytical abilities with proficiency in interpreting market data, financial reports, and consumer insights.

What sets this company apart:

This organisation stands out as a leader in its field thanks to its unwavering commitment to inclusivity, employee wellbeing, and professional development. Employees enjoy access to flexible working arrangements designed to accommodate different lifestyles while maintaining productivity.

What's next:

If you are ready to take on this rewarding challenge as Brand General Manager Fashion and help shape the future of an iconic brand, we encourage you to apply today!

Apply today by clicking on the link provided—your next great career move awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551