Assistant General Manager - Consumer (FMCG)

Assistant General Manager – Consumer Business (FMCG) Salary: Competitive and based on experience Location: Bangkok

About the Role

An exciting opportunity has arisen for a seasoned commercial leader to join a leading global organization as Assistant General Manager – Consumer Business. This is a high-impact leadership role, responsible for driving the overall performance and growth of the consumer business in Thailand.

You will oversee end-to-end commercial operations, including sales, marketing, distribution, and P&L management, while leading a high-performing team to strengthen market presence and deliver sustainable growth. This role requires a strong balance of strategic thinking and hands-on execution, with the ability to navigate a dynamic and competitive market environment.

• Lead and manage the full consumer business with ownership of commercial strategy and P&L
• Drive business expansion through new channels, partnerships, and go-to-market initiatives
• Work within a collaborative, high-performance culture that supports professional growth and development

What You’ll Do

• Lead the overall consumer business in Thailand, ensuring alignment with global and regional strategies
• Develop and execute short- and long-term commercial strategies to drive sustainable growth
• Oversee sales, marketing, and distribution to maximize market share and brand presence
• Identify new business opportunities, including channel expansion and strategic partnerships
• Manage and optimize P&L performance, ensuring strong financial discipline and profitability
• Build and maintain strong relationships with key stakeholders, including distributors and retail partners
• Monitor market trends and competitor activities to drive proactive and data-driven decision-making
• Lead, develop, and inspire a cross-functional team to achieve business objectives

What You Bring

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 10+ years of experience in FMCG and/or Consumer Electronics industries
• Strong background in commercial leadership, including sales, marketing, and business development
• Proven track record in driving business growth and managing P&L
• Experience working with distributors and multi-channel go-to-market models
• Excellent stakeholder management, negotiation, and communication skills
• Strong leadership capability with experience managing and developing teams
• Strategic mindset with the ability to translate insights into actionable plans

Why Join This Opportunity

You will be part of a globally recognized organization known for delivering premium consumer experiences. The company offers a collaborative and inclusive culture, along with opportunities for career growth, continuous learning, and regional exposure.

This is a unique opportunity to take on a leadership role where you can make a tangible impact, shape business strategy, and drive long-term success in a fast-evolving market.

What’s Next

If you are ready to take the next step in your career and lead a high-impact consumer business, we would love to hear from you.

Apply now to explore this exciting opportunity.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551