Head of Dealer Sales - FMCG

Head of Dealer Sales Location: Bangkok Salary: Competitive (based on experience) Keywords: dealer sales strategy, channel management, team leadership, consumer electronics, market share growth, partner development, cross-functional collaboration, performance management, risk governance, FMCG, Head of Traditional Trade

A leading consumer electronics company is seeking a Head of Dealer Sales to lead nationwide dealer channel operations for digital appliances in Thailand. This is a key leadership role responsible for driving dealer sales strategy, strengthening partner relationships, and building a high-performing sales organisation to deliver revenue and market share growth.

Key Responsibilities

• Lead and execute nationwide dealer sales strategy across Thailand

• Drive revenue growth, market share expansion, and profitability across dealer channels

• Manage dealer segmentation, coverage model, and resource allocation

• Build strong long-term partnerships with key dealers and strategic partners

• Translate business targets into clear execution plans and KPIs for regional teams

• Monitor sell-in/sell-out performance, inventory health, and promotion effectiveness

• Develop dealer capability programmes to improve execution and in-store standards

• Track market trends and competitor activity to refine channel strategy

• Work closely with Product, Trade Marketing, Supply Chain, Finance, and Service teams

• Lead team development through coaching, performance management, and succession planning

Requirements

• Bachelor’s / Master’s degree in Business, Marketing, Economics, or related field

• Minimum 10 years’ experience in sales leadership (consumer electronics / appliances / FMCG)

• Strong track record managing dealer/distributor channels at national level

• Solid understanding of Thailand dealer landscape and retail operations

• Strong leadership and stakeholder management skills

• Commercially driven with strong analytical and strategic capability

• Fluent in Thai and English

What’s Next

If you are ready to lead dealer sales strategy at a national level, apply now via the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551