Trade Marketing Manager - Food & Beverage (FMCG)

Trade Marketing Manager – Food & Beverage (FMCG) Location: BKK (Hybrid: WFH 1 day/week) Salary: Competitive Keywords: Trade Marketing, Channel Managment, MT, GT, Trade Strategy, Shopper & Channel Insights, Trade Investment & ROI, Commercial & Analytical Mindset, People Leadership, Cross-Functional Collaboration, In-Store Excellence, Hands-on & Strategic, High-Impact Execution

A leading food & beverage FMCG organisation is seeking an experienced Trade Marketing Manager to join its domestic sales and brand team in Bangkok. This is a high-impact role where you will shape end-to-end trade marketing and channel strategies, driving brand performance, in-store excellence, and commercial growth across multiple channels.

You will play a critical role in translating brand strategy into shopper-centric execution, optimising trade investments through data-driven decision-making, and leading a high-performing Trade Marketing & Channel Management team. Working closely with Marketing, Sales, Finance, Supply Chain, and external partners, you will ensure seamless execution across all retail environments.

The company offers a supportive, inclusive culture, flexible working arrangements, strong benefits, and continuous development opportunities—making this an excellent platform for long-term career growth.

What You’ll Be Responsible For

• Lead, coach, and develop the Trade Marketing & Channel Management team
• Define and drive the national trade marketing strategy in line with brand, category, and business objectives
• Translate brand and marketing strategies into clear, shopper-centric activation plans by channel
• Develop and execute channel strategies across Modern Trade, General Trade, Food Service, Online, and emerging channels
• Manage trade investment governance to ensure disciplined spending and strong ROI
• Design and oversee promotions, pricing frameworks, and visibility programmes following FMCG best practices
• Set clear merchandising and POSM standards to deliver strong in-store execution and brand presence
• Build strong customer partnerships through insights, selling stories, and commercial narratives

• Work cross-functionally with:

• Marketing on communication and activation strategies
• Sales on offline and online execution
• Finance on forecasting and investment planning
• Supply Chain on product availability and launch readiness

What You Bring

• Bachelor’s or Master’s degree in Business, Marketing, Economics, or a related field
• At least 10 years of experience in FMCG trade marketing or channel management
• 3–5 years of people management experience in multi-channel environments
• Strong understanding of shopper behaviour and trade mechanics across retail formats
• Proven experience in national trade planning, trade spend management, and execution excellence
• Strong commercial and analytical skills with the ability to influence senior stakeholders
• Hands-on, proactive, and strategic mindset
• Excellent communication and stakeholder management skills
• Experience working closely with Marketing, Sales, Finance, and Supply Chain

Why Join This Company

• Supportive leadership and a collaborative team culture
• Flexible working arrangements to support work–life balance
• Competitive benefits, including strong pension contributions
• Ongoing learning and development opportunities
• Inclusive culture that values diversity and long-term career growth

What's next

If you are ready to make a significant impact within one of Thailand’s most respected FMCG organisations while advancing your own career aspirations—this is your moment!

Apply today by clicking on the link below to take the next step towards joining an inclusive team dedicated to excellence.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551