Trade Marketing Manager
Location Bangkok ProvinceFULL_TIME
Consultant Suhaida BASOR
Job Ref 1801520/001
Date posted 10 May 2022bangkok sales/channel-management 2022-05-26 2022-07-09 fmcg Bangkok TH Robert Walters https://www.robertwalters.co.th https://www.robertwalters.co.th/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
A leading consumer product company is looking for a Trade Marketing Manager (x1 vacancy) in Bangkok to integrate shopper insight and data from multiple sources into holistic view to create action plan.
About the Trade Marketing Manager:
As the Trade Marketing Manager, you will use lead and guide category strategy in each channel by developing channel segmentation, GTM plan, customised promotion and activity based on shopping missions. You will enjoy attractive bonus for this role.
- Understand retailer's needs in each channel such as KPIs and key driver etc.) and how to engage their needs with category strategy
- Analyse, design, anticipate promotion and launch campaign (including competitors) in each accounts in term of sales uplift, customer involvement, ROI, category gain & loss
- Analyse category margin mixed, how to improve category P/L in each channel or account level by optimising trade investment which is based on channel focus & Assortment priority or shopper behaviour
- Lead innovation campaign such as new business model exp. untapped market opportunity outside FMCG, New platform, partnership campaign or create shopper experience
To succeed in the Trade Marketing Manager, you will need to have an ability to work effectively and co-operative with other account managers.
- BA / MBA in Business, Marketing or related field
- At least 10 years with proven working experience trade marketing, category management at least eight years and experience in management level
- Have a working knowledge of the products, consumer needs, buying practices, sales goals and retail environment related to responsible category
- Strong leadership, analytical, interpersonal and presentation skills
- Excellent computer skills (Microsoft office : Excel, PowerPoint, Word)
- Experience in consumer panel data (Nielsen, Dunnhumby, EYC, etc) is preferred
- Good strategic thinking, pro-active, initiative, and highly independent
- Lead innovation campaign such as New business model exp. untapped market opportunity outside FMCG, new platform, partnership campaign or create shopper experience
This leading consumer goods company has an outstanding international reputation in its markets. The business succeeds on the speed of innovation and there are great opportunities to progress in the dynamic company
If you have a successful track record of trade marketing and enjoy working with team environment, you can take your career forward with this exciting Trade Marketing Manager job.
Due to the high volume of applications, our team will only be in touch if your application is shortlisted.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551
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