Sales Manager - Aftermarket

Keywords: channel strategy, market analysis, P&L accountability, team leadership, customer insight, hardware segment, traditional trade, modern trade, automotive aftermarket, Automotive, aftermarket, IAM, Independence aftermarket, MT, TT, sales manager, business development manager, internatinal working environment.

A leading global recruitment company is seeking a highly skilled Sales Manager to oversee the Mondern Trade Channel for an esteemed client in Bangkok. This pivotal role offers you the opportunity to shape and execute channel strategies across both traditional and modern trade, focusing on innovative products such as sealants for auto glass shops, thinners, and ready-mixed aerosols.

• Shape the future of the Mondern Trade channel by defining and implementing comprehensive sales strategies that align with ambitious revenue and market share goals across multiple product segments.
• Enjoy a dynamic blend of hands-on market engagement and strategic leadership, including direct interaction with distributors, retail chains, fleet accounts, and insurance partners to maximise channel profitability.
• Benefit from a collaborative environment that values knowledge sharing, ongoing training opportunities, and flexible working arrangements designed to support your professional growth and work-life balance.

What you'll do:

As Sales Manager – Mondern Trade Channel, you will play a central role in shaping the commercial success of the hardware segment by developing forward-thinking strategies that drive both immediate results and long-term growth.

• Define and implement a comprehensive hardware channel strategy that aligns with overall company objectives for revenue growth and market expansion within assigned segments such as enterprise hardware and auto glass shops.
• Lead annual and quarterly business planning processes for the channel, setting realistic yet ambitious revenue targets and key performance indicators while ensuring alignment with broader organisational goals.
• Continuously analyse market trends, competitor activities, and partner needs within the hardware space to identify new opportunities for channel optimisation and expansion.
• Negotiate and finalise annual contracts, trading terms, and promotional calendars with major retail chains to ensure effective execution of planograms, pricing strategies, and promotional displays for key products.
• Develop a robust distributor network strategy focused on deepening market penetration through inventory management, credit oversight, and extending distribution coverage into regional hardware clusters.
• Craft differentiated go-to-market approaches tailored to the unique characteristics of refinish sealants versus fast-moving aerosol products to maximise accessibility and technical value proposition.
• Drive top-line revenue growth while managing full P&L responsibilities including contribution margin analysis, operational expenses control, advertising & promotion spend, and overall channel profitability.
• Lead forecasting and budgeting processes by product category to allocate resources efficiently and maximise return on investment across all sales initiatives.
• Define dynamic pricing strategies across diverse routes-to-market channels to optimise profitability while minimising potential conflicts between traditional trade distributors and modern trade retailers.
• Spend significant time in the field visiting distributors, hardware stores, retail accounts, and end-users to gather actionable customer insights that inform product development, packaging decisions, service enhancements, and marketing strategies.

What you bring:

The ideal candidate for Sales Manager - brings extensive experience from senior roles within sales management—particularly those involving complex multi-channel environments spanning both traditional distribution networks and modern retail chains. Your background should include exposure to industrial consumables or automotive aftermarket sectors where technical product knowledge is crucial. You possess advanced analytical capabilities that allow you to interpret market data quickly while making informed decisions around pricing strategy or resource allocation. Your approachability makes you an effective mentor who can nurture talent through hands-on coaching sessions; meanwhile your dependability ensures consistent delivery against ambitious targets. A willingness to travel frequently enables you to maintain close connections with customers at every level—from local hardware stores up through national retail accounts—while your sensitivity towards customer feedback helps translate insights into actionable improvements across product lines. Your collaborative spirit fosters trust among colleagues as well as external partners; together these qualities position you perfectly for driving sustainable growth within this exciting segment.

• Bachelor’s degree in Business Administration, Marketing or a related discipline is required to provide a solid foundation for commercial decision-making.
• At least 10 years of progressive sales experience with a minimum of 5 years spent in a senior sales leadership capacity within relevant industries such as industrial consumables or automotive aftermarket products.
• Demonstrated expertise managing both traditional trade (distributor/wholesale) channels as well as modern trade (key account/retail chain) environments is essential for success in this multifaceted role.
• Proven track record working with industrial consumables or automotive aftermarket products—including paints/coatings or hardware/DIY sectors—is highly desirable for understanding complex product portfolios.
• Exceptional analytical skills combined with strong financial acumen are necessary for effective P&L management; experience in margin analysis and negotiation is particularly valued.
• Willingness to undertake frequent travel throughout Thailand is critical given the need for substantial field engagement with partners across various regions.
• Experience targeting corporate fleet accounts or negotiating preferred vendor status with insurance companies would be advantageous due to their importance as high-volume revenue streams.
• Ability to develop differentiated go-to-market strategies based on technical product attributes versus convenience-driven offerings demonstrates commercial agility.
• Excellent interpersonal skills are required for coaching teams effectively during joint sales calls or merchandising reviews while fostering a supportive learning environment.
• Fluency in Thai language is preferred; English proficiency is beneficial given cross-functional collaboration requirements.

What sets this company apart:

This organisation stands out as an industry leader thanks to its unwavering commitment to employee development, inclusive workplace culture, and dedication to supporting under-represented groups within the workforce. Employees benefit from generous training opportunities designed to enhance both technical skills and personal growth—ensuring everyone has access to resources needed for career advancement. Flexible working arrangements are available so you can achieve an optimal work-life balance without compromising on professional ambitions. The company’s supportive leadership style encourages open communication across all levels of the business; knowledge sharing is actively promoted so that every team member feels empowered by collective expertise rather than isolated by individual challenges. With a reputation built on reliability, integrity, and community involvement throughout Thailand’s industrial landscape—this employer offers not just a job but a meaningful opportunity to contribute towards shared success while growing alongside some of the most knowledgeable professionals in the sector.

What's next:

If you are ready to take your career in sales management to new heights within Thailand’s thriving hardware sector—this is your moment!

Apply today by clicking on the link provided; join an organisation where your expertise will be valued and your contributions truly matter.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551