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ASEAN Sales Head (Tier 1)

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ASEAN Sales Head Salary: Competitive and based on experience Location: Bangkok Keywords: collaborative, dependable, supportive leadership, inclusive, flexible working opportunities, knowledgeable, training opportunities, generous pensions contributions

A leading global manufacturer is seeking an ASEAN Sales Head to oversee commercial and advanced sales activities across key Southeast Asian markets. This is a unique opportunity for you to shape the future of seating solutions in the automotive sector, driving growth and building lasting relationships with Original Equipment Manufacturers (OEMs) and other strategic partners.

  • Take charge of commercial and advanced sales activities across multiple ASEAN countries, ensuring profitable growth and strong market presence.
  • Work closely with global and regional teams to align strategies, share insights, and deliver solutions that exceed customer expectations.

What you'll do:

As the ASEAN Seating Sales Head, you will play a pivotal role in shaping the commercial strategy across Southeast Asia. Your day-to-day responsibilities will involve collaborating with cross-functional teams to deliver innovative solutions tailored to customer requirements. You will be instrumental in identifying new business opportunities, nurturing existing client relationships, and ensuring seamless execution of sales initiatives. By providing valuable market insights and supporting strategic planning efforts, you will help drive sustainable growth while maintaining high standards of service excellence. Your ability to negotiate effectively and manage complex projects will be crucial in achieving success in this dynamic role.

  • Oversee all commercial and advanced sales activities within assigned ASEAN countries, ensuring alignment with both global and Asia sales leadership teams.
  • Provide strategic insights into competitive market trends, conditions, and opportunities to inform sales planning, customer strategies, and product direction.
  • Develop targeted programmes aimed at acquiring new business while enhancing existing accounts with a focus on sustainable profitability.
  • Lead quotation processes by coordinating with relevant departments to ensure timely proposal delivery and drive price negotiations through to final agreement.
  • Negotiate or support the negotiation of customer contracts to secure favourable terms for both the company and its clients.
  • Maintain robust relationships with OE customers, especially key decision-makers, to understand their needs and deliver tailored solutions that exceed expectations.
  • Support the function head in developing long-range plans and building annual budgets that reflect market realities and organisational goals.

What you bring:

Your extensive background in commercial sales within Tier 1 or Tier 2 supplier environments equips you with the knowledge required to excel as an ASEAN Sales Head.

  • Fluency in English is essential for effective communication across diverse teams and clients throughout the region.
  • Bachelor’s degree in Engineering, Business, Finance or Economics provides a solid foundation for understanding technical products and commercial strategies.
  • Minimum 10 years of experience working with Tier 1 or Tier 2 suppliers ensures familiarity with industry standards and practices.
  • At least 20 years of commercial sales experience demonstrates your proven track record in driving business growth within complex environments.
  • Proficiency in reviewing cost and financial analysis models as well as preparing quotations enables accurate forecasting and pricing decisions.
  • Exceptional communication and presentation skills allow you to build trust with stakeholders at all levels.
  • Experience working with clients across global regions enhances your ability to navigate multicultural business landscapes.
  • Familiarity with financial metrics and collaboration with finance teams supports sound decision-making processes.
  • Proficiency in Japanese, Chinese or Korean is considered an asset for engaging with international clients.

What sets this company apart:

This organisation stands out for its unwavering commitment to employee development, inclusively, and collaborative success. You will join a team renowned for its expertise in delivering high-quality solutions tailored to the evolving needs of automotive manufacturers worldwide.

What's next:

If you are ready to take on a rewarding challenge where your expertise will make a real difference across Southeast Asia’s automotive landscape, we encourage you to apply today!

Apply today by clicking on the link provided below.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

Contract Type: Perm

Specialism: Sales

Focus: Business Development

Industry: Automotive

Salary: Negotiable

Workplace Type: Hybrid

Experience Level: Director

Language: English - Professional Working

Location: Bangkok Province

Job Reference: HXLBLG-7D645BD9

Date posted: 21 November 2025

Consultant: Rakchanok Tiwa