Key Account Manager (Chinese Speaking)

Key Account Manager (Chinese Speaking) Location: Bangkok Salary: Competitive

Overview

This role focuses on expanding B2B sales channels and managing key commercial partnerships across Thailand. The company is looking for someone with a strong FMCG background who can bring structured account management, channel development, and execution discipline into a more B2B-driven environment.

Key responsibilities

• Manage and grow key B2B accounts including distributors, trade partners, and strategic clients
• Expand channel coverage across B2B segments such as AFH, wholesale, and e-commerce
• Drive revenue growth through structured account planning and execution
• Identify and onboard new partners to strengthen distribution network
• Plan and execute trade and sales activities to improve sell-in and sell-out performance
• Monitor market trends, competitor movements, and pricing to support decision-making
• Work closely with internal and regional teams to align commercial direction
• Track sales performance, provide forecasts, and recommend actions

Requirements

• 3–5 years of experience in FMCG sales or key account management
• Strong foundation in distributor management and channel development
• Exposure to B2B channels (AFH, HORECA, wholesale, or private label)
• Structured and data-driven approach to sales execution
• Fluent in English and Chinese
• Proven ability to deliver sales targets
• Strong stakeholder management and communication skills

About the company

An international business expanding its footprint in Thailand, with a growing focus on B2B channels and long-term commercial partnerships.

Apply now

If you come from FMCG but are looking to step into a broader B2B commercial role, this is a strong opportunity to grow your scope.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551