Sales Manager - General Industrial Lubricant

Keywords: collaborative, market expansion, business development, relationship management, strategic thinking, customer-centric, industrial sector, inclusive, supportive leadership, knowledgeable, general industry, lubricant, sales, B2B sales, B2B, machinary

A leading global organisation is seeking a Sales Manager for the General Industry Lubricant sector, based in Bangkok. This role offers you the opportunity to play a pivotal part in shaping the future of industrial lubricants within Thailand, driving business growth and expanding market reach.

• Develop market penetration strategies for industrial lubricants across Thailand, focusing on both established and emerging sectors.
• Your role will involve collaborating with regional teams and cross-functional stakeholders, ensuring alignment with broader business objectives while enjoying autonomy in decision-making.
• The organisation offers a supportive environment that encourages professional growth, knowledge sharing, and recognition of your achievements within the industrial consumables landscape.

What you'll do:

As Sales Manager – General Industry Lubricant, you will be at the forefront of driving growth within Thailand’s industrial lubricant sector. Your day-to-day responsibilities will revolve around identifying new business opportunities through thorough market analysis, developing innovative strategies for market expansion, and supporting regional managers in executing these plans.

• Conduct comprehensive scans and analyses of the business environment to identify new opportunities for business development within Thailand’s industrial lubricant sector.
• Assist the Regional Manager by managing overall new business development initiatives and supporting strategic planning efforts.
• Support marketing and business development strategies that align with segment plans, ensuring cohesive execution across all activities.
• Meet and exceed sales targets as well as gross profit objectives by implementing effective sales tactics tailored to local market needs.
• Increase market penetration by prospecting and securing new business from industrial belts and non-represented areas throughout Thailand.
• Develop and implement detailed strategies and plans to expand market segments, leveraging guidance from marketing teams for maximum impact.
• Manage and deliver premium service offerings (CVP) within Thailand, ensuring customer satisfaction and loyalty.
• Build strong relationships with key industrial clients through consistent networking, relationship management, and customer engagement activities.
• Collaborate closely with regional teams, cross-functional stakeholders, and external partners to drive shared success despite operating independently.
• Utilise data-driven insights to interpret market situations, resolve challenges, and inform business development evaluations.

What you bring:

To excel as Sales Manager – General Industry Lubricant, your proven experience in sales and marketing of industrial consumable products will be invaluable. You bring deep familiarity with lubricant business operations alongside extensive exposure to OEMs and various industrial sectors.

• Familiarity with lubricant business operations as well as OEM and industrial sectors is essential for understanding client needs.
• A graduate degree in Mechanical, Industrial or Chemical Engineering is preferred; a management qualification adds further value.
• Substantial experience managing business development roles within the industrial consumables sector is highly desirable.
• Extensive knowledge of the lubricants industry provides a distinct advantage when navigating complex market dynamics.
• Excellent conceptual selling skills are required, including strong presentation abilities, communication proficiency, interpersonal sensitivity, negotiation expertise, and technical acumen.
• Proven track record of successfully growing businesses through effective sales strategies in industrial consumables sales & marketing is an added advantage.
• Ability to network continuously and build enduring relationships is critical for maintaining a robust customer portfolio.
• Sound commercial skills combined with ownership mentality enable you to develop and negotiate profitable deals.
• High collaboration skills are necessary for working effectively with regional teams, cross-functional stakeholders, and external partners even when operating autonomously.
• Strategic thinking aligned with business acumen ensures your sales strategies support overall organisational objectives.
• Customer relationship management expertise allows you to build trust-based partnerships with industrial clients.
• Analytical problem-solving skills empower you to use data-driven insights for decision-making and challenge resolution.
• Project orientation enables you to manage multiple diverse projects concurrently without compromising quality or timelines.

What sets this company apart:

This global organisation stands out for its unwavering commitment to fostering an inclusive workplace where every team member’s contributions are valued. Employees benefit from flexible working opportunities that accommodate personal needs while promoting professional growth through ongoing training programmes. The company’s supportive leadership style encourages open communication, knowledge sharing, and collaborative problem-solving—ensuring everyone feels connected regardless of their location or role. With a focus on nurturing talent from under-represented backgrounds and providing generous pension contributions where applicable, this employer prioritises both individual wellbeing and collective success. The culture here is built on trustworthiness, dependability, empathy, and respect—making it an ideal environment for those who seek meaningful work alongside like-minded professionals dedicated to making a positive impact in the industrial sector.

What's next:

If you are ready to take your career forward by joining a collaborative team committed to excellence in the industrial lubricant sector, now is the time to act!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551