Marketing Manager - Beverage (FMCG)

A leading organisation in Bangkok is seeking a Marketing Manager – Beverag (FMCG) to drive growth and visibility for its beverage portfolio. This role offers the opportunity to lead initiatives, ground activations, and digital campaigns within a dynamic and collaborative marketing team.

Salary: Competitive, based on experience
Location: Bangkok, Thailand

Keywords: Marketing, Beverage, Portfolio Management, Ground Activation, Online Marketing, Brand Strategy, Campaign Execution

A leading organisation in Bangkok is seeking a Marketing Manager – Beverage (FMCG) to drive growth and visibility for its beverage portfolio. This role offers the opportunity to lead initiatives, ground activations, and digital campaigns within a dynamic and collaborative marketing team.

You will work across brand, online, and partnership functions to deliver impactful marketing programmes, strengthen connections with active lifestyle communities, and elevate brand presence both on-ground and online. The organisation offers excellent career development opportunities—ideal for marketers passionate about active lifestyle and consumer engagement.

What you’ll do:

Develop and execute marketing strategies for the beverage portfolio
Lead ground activations including events and consumer engagement activities
Manage core product or portfolio initiatives to drive brand growth
Collaborate with sales, online, and product teams to deliver integrated campaigns
Manage relationships with organisations, influencers, and media partners
Drive campaigns across social media, content, and online platforms
Track campaign performance and prepare post-campaign analysis and reports
Monitor market trends and competitor activity within the beverage sector
Support junior team members through mentoring and knowledge sharing
Ensure all marketing activities meet compliance and ethical standards

What you bring:

Experience in marketing within the beverage industry
Proven track record in sponsorships, events, or ground activation campaigns
Strong digital mindset with hands-on experience in online campaigns and analytics
Experience managing core products or large marketing portfolios
Excellent stakeholder management and cross-functional collaboration skills
Analytical ability to evaluate campaign effectiveness and market trends
Strong organisational skills and ability to manage multiple projects
Passion for beverage and consumer-focused marketing
Fluent in English

What’s next:

If you’re ready to turn your passion for sport into impactful marketing campaigns, apply today using the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

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