GM - Marketing (Food Chain/QSR)

An exciting GM - Marketing (Food Chain/QSR) (x 1 vacancy) job has just become available at one of the Food Chain / QSR based in Bangkok. Reporting directly to the MD this is a role for a Marketing Director, Head of Marketing who is a leader in their field.

GM Marketing – Food Chain and Quick Service Restaurant

Salary: Competitive and based on experience

Location: Bangkok

Keywords: brand management, marketing direction, food chain, quick service restaurant, NPD process, branding communication strategy, offline and online campaigns, data analysis

A leading food chain is seeking a General Manager of Marketing to play a pivotal role in shaping the future of their brand in Bangkok. This is an exceptional opportunity for you to bring your expertise in food chain or quick service restaurant marketing to a business that values collaboration, creativity, and strategic thinking. You will be empowered to drive branding communication strategies, oversee comprehensive marketing directions across all channels, and take ownership of new product development processes.

• Take on a senior leadership role with full responsibility for brand management, marketing strategy, and operational alignment within a respected food chain.
• Enjoy the autonomy to shape both offline and online marketing campaigns, lead new product development initiatives, and influence the overall direction of the business.
• Benefit from a collaborative culture that encourages knowledge sharing, supports personal development, and values inclusive teamwork at every level.

What you'll do:

As General Manager of Marketing – Food Chain and Quick Service Restaurant based in Bangkok, you will be entrusted with elevating the brand’s presence through innovative strategies that resonate with customers. Your day-to-day responsibilities will involve collaborating with various departments to ensure cohesive messaging across all platforms while driving forward-thinking campaigns that set industry benchmarks. You will have the opportunity to shape not only how the brand communicates but also how it operates within its market segment. By leveraging your experience in both traditional and digital marketing environments as well as your understanding of new product development processes, you will help create memorable customer experiences that foster loyalty and long-term success. Your ability to interpret data insights will be crucial in making informed decisions that propel the business forward. Success in this role means consistently delivering impactful results through thoughtful planning, effective execution, and strong interpersonal connections throughout the organisation.

• Develop and implement comprehensive branding communication strategies designed to position the brand as top-of-mind among consumers in a highly competitive market.
• Appoint and guide the overall marketing direction for both offline and online channels, ensuring consistency across campaigns, products, and customer touchpoints.
• Lead the planning, execution, and evaluation of integrated marketing campaigns that drive engagement, loyalty, and sales growth.
• Oversee all aspects of new product development (NPD), including data analysis, ideation, process management, and successful launch into the market.
• Collaborate closely with cross-functional teams such as operations, product development, and customer service to ensure seamless brand experiences.
• Monitor market trends, competitor activities, and consumer insights to inform strategic decisions and identify new opportunities for growth.
• Manage budgets effectively to maximise return on investment across all marketing activities while maintaining high standards of quality.
• Mentor and support team members by fostering an environment of continuous learning, open communication, and shared success.

What you bring:

To excel as General Manager of Marketing – Food Chain and Quick Service Restaurant in Bangkok, you will bring a wealth of proven experience from similar roles within the industry. Your background should reflect not only technical proficiency but also a genuine passion for building brands that connect emotionally with customers. You understand how to balance creative vision with practical execution—ensuring every campaign is grounded in insight yet delivered with flair. Your approach is rooted in empathy; you value collaboration over competition and believe that great results come from working together towards shared goals.

• Demonstrated track record of successful marketing leadership within the food chain or quick service restaurant sector, showcasing your ability to deliver measurable results.
• Extensive experience developing branding communication strategies that elevate brands above competitors in crowded markets.
• Proficiency in appointing marketing direction across multiple channels including offline media, digital platforms, campaign management, and product launches.
• In-depth knowledge of new product development (NPD) processes from initial concept through data-driven analysis to final rollout.

What sets this company apart:

This organisation stands out as one of Bangkok’s most recognisable names in the food chain sector thanks to its unwavering commitment to quality products and exceptional customer experiences. Employees benefit from a culture built on mutual respect where everyone’s voice is heard—regardless of their role or tenure.

What's next:

If you are ready to take your career in food chain marketing to new heights while making a lasting impact on an established brand in Bangkok, this is your moment!

Apply today by clicking on the link provided—your next exciting challenge awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551