Brand Manager (Fashion)

An exciting Brand Manager (Fashion) (x 1 vacancy) job has just become available at one of the leading fashion house based in Bangkok. Reporting directly to the Managing Director this is a role for a Marketing Manager, Brand Manager who is a leader in their field.

Brand Manager Fashion

Salary: Competitive and based on experience

Location: Bangkok

Keywords: brand strategy, product development, marketing communication, fashion branding, campaign management, creative direction, market launch, collaborative team environment

A leading name in the fashion industry is seeking a talented Brand Manager Fashion to join their Bangkok-based team. This is an exceptional opportunity for you to shape and elevate a brand’s identity, guiding it from concept through to market success. You will play a pivotal role in developing new products, crafting compelling marketing strategies, and ensuring that every campaign resonates with the target audience.

• Take ownership of end-to-end brand strategy and bring fresh concepts to life within a collaborative and inclusive team setting, where your ideas are valued and supported.
• Enjoy the opportunity to develop new products from initial idea through to successful sales point, making a tangible impact on the brand’s presence in the fashion market.
• Work in an environment that champions flexible working opportunities, ongoing training, and personal development, ensuring you have the resources needed to flourish in your career.

What you'll do:

As a Brand Manager Fashion based in Bangkok, you will be at the heart of shaping how a leading fashion label is perceived both locally and internationally. Your day-to-day will involve working closely with creative teams to bring new products from concept through to launch while ensuring every aspect of branding aligns with broader business objectives. You will be responsible for designing impactful marketing campaigns that resonate with diverse audiences, leveraging your expertise in communication strategy.

• Oversee the creation and execution of comprehensive brand strategies that align with organisational goals and reflect current trends in the fashion industry.
• Develop innovative product concepts by collaborating closely with design, production, and sales teams to ensure seamless progression from ideation to market launch.
• Craft engaging marketing communications that effectively convey the brand’s message across multiple channels including digital platforms, print media, and in-store experiences.
• Lead the planning and implementation of branding campaigns designed to increase awareness, foster loyalty, and drive commercial success within target markets.
• Monitor market trends and consumer insights to inform strategic decisions around product positioning, pricing, and promotional activities.

What you bring:

To excel as a Brand Manager Fashion, you will bring hands-on experience launching new brands or products into dynamic markets—ideally within fashion or lifestyle sectors. Your background should include developing holistic brand strategies that blend creative flair with commercial acumen.

• Proven experience driving new brands or products successfully into competitive markets within the fashion sector or related industries.
• Demonstrated expertise in developing robust brand strategies that encompass both creative direction and commercial objectives.
• Strong background in product development processes from ideation through launch, including cross-functional collaboration with design and production teams.
• Exceptional skills in marketing communications—able to craft clear messages that connect emotionally with diverse audiences across various platforms.
• Track record of planning and executing multi-channel branding campaigns that deliver measurable results against set targets.
• Ability to analyse market trends, consumer behaviour data, and campaign performance metrics to inform decision-making processes.
• Excellent interpersonal skills with a collaborative approach that fosters trust, empathy, and open dialogue among colleagues and stakeholders.
• Experience building positive relationships with external partners such as agencies or influencers to extend brand reach effectively.
• A passion for nurturing talent within teams by sharing knowledge generously and supporting others’ professional growth.

What sets this company apart:

This organisation stands out for its unwavering commitment to fostering an inclusive workplace where creativity flourishes alongside professional development. Employees benefit from flexible working arrangements designed to support work-life balance without compromising on ambition or achievement.

What's next:

If you are ready to take your next step in shaping iconic brands within the fashion world while enjoying genuine support from an inspiring team—this is your moment!

Apply today by clicking on the link provided; we look forward to connecting with you soon.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551