Trade Marketing Director (Wholesale)

An exciting Trade Marketing Director (Wholesale) (x 1 vacancy) job has just become available at one of the retail consumer goods based in Bangkok. Reporting directly to the General Manager this is a role for a Trade marketing manager, Trade marketing director who is a leader in their field.

Trade Marketing Director (Wholesale)

Salary: Competitive and based on experience

Location: Nonthaburi

Keywords: marketing operations, go-to-market coordination, execution governance, wholesale business unit, brand activation, cross-functional collaboration, team leadership, market readiness, trade marketing plans, stakeholder management

A leading organisation in Bangkok is seeking a Trade Marketing Director (Wholesale) to champion the execution of marketing strategies across their Wholesale Business Unit. This pivotal role is designed for someone who thrives on transforming brand and commercial strategies into impactful market activations, ensuring every campaign resonates powerfully across brands, categories, and channels. You will be at the heart of cross-functional collaboration, working closely with Brand, Sales, and Supply Chain teams to guarantee that all marketing initiatives are delivered with precision, consistency, and measurable impact.

• Play a central role in shaping and executing high-impact marketing strategies across multiple brands and categories within the wholesale sector, ensuring alignment with commercial priorities and market needs.
• Collaborate with diverse teams including Brand, Sales, Supply Chain, and Customer Service to deliver seamless go-to-market plans and ensure market readiness for launches and promotions.
• Lead and nurture a dedicated team focused on marketing operations, fostering a culture of collaboration, agility, and continuous improvement while building strong project management capabilities.

What you'll do:

As Trade Marketing Director (Wholesale), you will play a vital role in orchestrating the seamless delivery of marketing operations within the Wholesale Business Unit. Your day-to-day responsibilities will involve developing structured frameworks for campaign execution, ensuring all activities are aligned with broader brand strategies as well as commercial targets. By working hand-in-hand with cross-functional partners from Brand to Supply Chain, you will guarantee that every launch or promotion is meticulously planned and executed.

• Oversee end-to-end marketing operations for the Wholesale Business Unit by establishing disciplined processes that drive consistent execution across all brands and product categories.
• Develop comprehensive marketing execution frameworks, calendars, and standard operating procedures to ensure clarity and efficiency throughout the business unit.
• Align brand plans with commercial objectives by translating strategic priorities into actionable trade marketing initiatives that support both sell-in and sell-out activities.
• Coordinate go-to-market planning efforts by collaborating closely with Brand, Sales, Supply Chain, and Customer Service teams to ensure timely delivery of key commercial projects.
• Ensure market readiness for new product launches, promotional campaigns, and other critical commercial initiatives through meticulous planning and stakeholder engagement.
• Translate overarching brand strategies into detailed trade marketing activation plans that resonate with target audiences across various wholesale channels.

What you bring:

To excel as Trade Marketing Director Wholesale, you will bring proven expertise in managing complex marketing operations within wholesale or distributor-led environments. Your background should include hands-on experience overseeing multi-brand campaigns from conception through execution—ideally gained within sectors like FMCG or healthcare—where attention to detail and stakeholder coordination are paramount.

• Bachelor’s degree in Marketing, Business Administration or a related field is required; an MBA qualification would be considered advantageous for this position.
• A minimum of 5-8 years’ experience in marketing operations, trade marketing or marketing execution roles within sectors such as optical products, fast-moving consumer goods (FMCG), or healthcare-related industries is essential.
• Demonstrated track record of leading large-scale marketing execution projects spanning multiple brands or product categories within complex organisations.
• In-depth understanding of wholesale distribution models as well as distributor-based business environments is highly desirable.

What sets this company apart:

This organisation stands out for its unwavering commitment to fostering an inclusive workplace where collaboration is at the core of every achievement. Employees benefit from flexible working opportunities designed to support work-life balance alongside generous training programmes aimed at ongoing professional development.

What's next:

If you are ready to take your career in trade marketing operations to new heights within a collaborative environment that values your expertise—this is your moment!

Apply today by clicking on the link provided—your next rewarding challenge awaits.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551