Senior Brand Manager - Beverage (FMCG)

Senior Brand Manager – Beverage Salary: Competitive and based on experience Location: Bangkok Keywords: brand growth, consumer insight, science-backed storytelling, cross-functional collaboration, integrated campaigns, market trend-spotting, data-driven strategy, FMCG, Food and Beverage

A leading global beverage company is looking for a Senior Brand Manager to lead the transformation of Thailand’s brand. This is a high-impact role focused on driving long-term brand growth through strong consumer insight, science-backed storytelling, and integrated 360° campaigns.

You will work closely with cross-functional teams and agency partners in a supportive and inclusive environment that values learning, collaboration, and personal development.

What you'll do:

• Develop and execute long-term brand strategy to drive growth and market leadership

• Translate consumer insights into annual and quarterly brand plans

• Lead 360° integrated campaigns across ATL, digital, social, and in-store

• Own annual brand calendar including launches and equity-building initiatives

• Align with global/regional teams to ensure consistent brand positioning

• Collaborate with R&D, Innovation, Sales, Trade and Shopper Marketing for GTM execution

• Manage agencies to deliver strong creative and media performance

• Track brand health, campaign performance, and business KPIs to optimise results

• Monitor market trends and competitor activity to identify new opportunities

• Manage marketing budget effectively and ensure strong ROI

What you bring:

• Bachelor’s / Master’s degree in Marketing, Business, or related field

• Minimum 8 years’ experience in FMCG brand management

• Proven track record in delivering integrated multi-channel campaigns

• Strong commercial mindset with ability to turn insights into growth strategies

• Strong stakeholder management and cross-functional collaboration skills

• Data-driven and analytical, with strong performance tracking capability

• Fluent in Thai and English

• Able to thrive in a fast-paced and dynamic environment

What sets this company apart:

Join a trusted market leader with a strong purpose-driven culture, flexible working environment, and strong commitment to employee development.

What's next:

If you are ready to shape one of Thailand’s most iconic brands, apply now via the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551