Brand Manager – Alcoholic Beverages (FMCG)

Brand Manager – Alcoholic Beverages (FMCG) Salary: Competitive and based on experience Location: Bangkok, on-site Keywords: Brand management, Portfolio management, Alcoholic portfolio, Stakeholder / Principal management, Marketing strategy, Trade marketing, Event activation, Commercial mindset, Bangkok

A leading alcoholic beverage company is looking for a Brand Manager to manage and grow a premium portfolio in Thailand. This role will drive brand strategy and execution across Modern Trade, On-Trade, and Retail channels, while working closely with international suppliers and internal commercial teams.

What you'll do:

• Develop and execute annual brand plans and marketing strategy

• Manage relationships with international wine suppliers and lead business reviews

• Prepare sales, stock, and A&P budget reports (monthly/quarterly)

• Work closely with Sales & Trade Marketing to deliver channel programmes and POS execution

• Lead marketing campaigns including events, tastings, activations, and digital communication

• Monitor market trends and competitor activity to support portfolio growth

• Ensure brand consistency across all channels and materials

What you bring:

• Minimum 5 years’ experience in Brand Management (alcoholic / beverage / FMCG)

• Strong commercial mindset with solid exposure to Sales & Trade Marketing collaboration

• Excellent English communication skills (written & spoken)

• Experience managing A&P budget, reporting, and supplier coordination

• Strong project management and stakeholder management skills

• Experience in event activation and multi-channel execution is a plus

What sets this company apart:

A great opportunity to work with a respected alcohol distributor, gain exposure to international principals, and lead high-impact activations in a growing market.

What’s next:

If you are ready to take the next step in your brand management career within Thailand’s alcoholic beverages market, we would love to hear from you.

Apply now via the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551