Brand Manager (NPD) - Global Food & Beverage Group

Brand Manager (NPD) – Global Food & Beverage Group Salary: Competitive and based on experience Location: Bangkok

A leading global quick service restaurant group is seeking a passionate Brand Manager to drive the creation of innovative new food products in Bangkok. This is an exceptional opportunity for you to shape the future of food offerings, working at the intersection of research and development and brand strategy. You will play a pivotal role in bringing exciting culinary concepts to life, collaborating with talented teams across the globe, and ensuring that every product reflects the highest standards of quality and creativity.

What you'll do:

As a Brand Manager – Food New Product Development based in Bangkok, you will be at the heart of shaping tomorrow’s menu innovations for a renowned global quick service restaurant group. You will immerse yourself in trend analysis, transforming insights into actionable product concepts that delight customers around the world. By managing projects end-to-end—from initial brainstorming sessions through rigorous testing phases—you will ensure every new item meets both creative aspirations and operational requirements.

• Collaborate with cross-functional teams including research and development, marketing, supply chain, and operations to conceptualise and deliver new food products from ideation through to market launch.
• Conduct thorough market analysis to identify emerging consumer trends, competitor activity, and white space opportunities within the global quick service restaurant sector.
• Develop compelling product concepts that align with brand strategy while meeting commercial objectives and customer expectations.
• Oversee all stages of the new product development process, ensuring timelines are met and quality standards are maintained throughout.
• Prepare detailed project plans, budgets, and presentations for internal stakeholders to secure buy-in at each stage of development.
• Monitor post-launch performance metrics and gather feedback for continuous improvement of existing menu items.

What you bring:

To excel as a Brand Manager – Food New Product Development in this international setting, your background should include hands-on experience developing or launching new food products within fast-paced environments such as quick service restaurants or FMCG companies. You are comfortable navigating ambiguity during early-stage ideation yet remain focused on achieving results that exceed expectations. Above all else, your passion for food innovation inspires those around you as you nurture a culture of shared success.

• Experience in food new product development or research & development within the quick service restaurant or broader food industry is highly desirable.
• A proven track record in brand management or related roles where you have successfully launched new products into competitive markets.
• Strong interpersonal skills with an ability to collaborate effectively across multicultural teams both locally and internationally.
• Outstanding communication skills—both written and verbal—with confidence presenting ideas to senior stakeholders.

What sets this company apart:

This organisation stands out as a true leader in the global quick service restaurant industry thanks to its unwavering commitment to culinary excellence, customer satisfaction, and employee wellbeing. Here you’ll find an inclusive workplace culture where diversity is celebrated and everyone’s voice matters—regardless of background or experience level. The company invests heavily in professional development so you can continually expand your skillset through tailored training programmes or mentorship opportunities.

What's next:

If you’re ready to shape the future of global dining experiences through innovative food creation, this is your chance—apply now!

Apply today by clicking on the link provided; we look forward to discovering how your unique talents can help redefine what’s possible in food innovation.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551