Marketing Manager - Ethical Channel

Marketing Manager – Hospital Channel Salary: Competitive and based on experience Location: Bangkok Keywords: Medical marketing strategy, Hospital partnerships, Scientific content development, Healthcare professional engagement, Cross-functional collaboration, Performance tracking, Budget management, Continuous improvement, Stakeholder training, Data-driven planning

A leading global dairy and nutrition company is seeking a Marketing Manager for the Hospital Channel to drive medical marketing excellence and fuel growth in the competitive kids’ nutrition sector. This is an exceptional opportunity to shape the perception of trusted brands by developing compelling scientific content, building strategic partnerships with medical institutions, and co-leading clinical studies that set new standards in product formulation. The organisation offers a supportive and inclusive environment where your expertise will be valued, and you will have the chance to collaborate with knowledgeable teams across commercial, R&D, regulatory, and brand functions. With a strong commitment to employee development, this role provides both professional and personal growth opportunities within a business that has been a market leader for decades. Flexible working opportunities and a culture that celebrates authenticity ensure you can bring your best self to work every day.

• Play a pivotal role in shaping medical marketing strategies that elevate brand equity and consumer trust in kids’ nutrition products through data-driven insights and scientific storytelling.
• Collaborate closely with cross-functional teams—including R&D, regulatory, legal, sales, shopper marketing, and finance—to deliver integrated campaigns and impactful hospital partnerships.
• Benefit from a nurturing workplace that values diversity, encourages ongoing learning, and supports your career progression through challenging projects and meaningful stakeholder engagement.

What you'll do:

As Marketing Manager – Hospital Channel, you will play a central role in driving the success of medical marketing initiatives designed to enhance brand leadership in kids’ nutrition. Your day-to-day responsibilities will involve crafting robust strategies rooted in consumer insight and scientific evidence while collaborating closely with both internal teams and external partners. You will oversee the development of engaging campaigns tailored for healthcare professionals as well as consumers, ensuring that all communications reflect the latest advancements in nutritional science. By fostering strong relationships with hospitals and medical associations, you will help position products at the forefront of industry innovation. Your ability to manage budgets prudently while continuously monitoring campaign effectiveness will be crucial in achieving sales growth, market share expansion, and increased brand equity. Success in this role requires a passion for knowledge sharing—coaching stakeholders on winning product stories—and an enthusiasm for working together towards shared goals.

• Develop comprehensive medical marketing strategies aligned with overall brand objectives to support ambitious growth targets in the hospital channel.
• Lead the creation of annual and long-term medical marketing plans by integrating consumer insights, market trends, and competitive analysis into actionable initiatives.
• Build and maintain an annual calendar of key activities for assigned brands or portfolios, ensuring prioritisation based on strategic goals and segmentation.
• Act as the local representative in collaborations with global teams to align scientific content, clinical studies, and international initiatives with local market needs.
• Design and execute best-in-class medical marketing campaigns across offline and online platforms by partnering with creative agencies and digital media specialists.
• Establish targeted medical programmes such as hospital partnerships, healthcare professional (HCP) content delivery, and educational platforms to reach key stakeholders effectively.
• Work collaboratively with internal teams—R&D, regulatory affairs, legal, brand management, sales, shopper marketing, and finance—to ensure seamless execution of all plans.
• Participate actively in commercial meetings to facilitate alignment between departments and maximise impact across all business functions.
• Monitor performance metrics for all medical marketing initiatives using key KPIs; adapt quickly to optimise results based on data-driven evaluations.
• Manage allocated budgets efficiently by ensuring optimal allocation between working and non-working spend while maintaining compliance with company guidelines.

What you bring:

The ideal candidate for the Marketing Manager – Hospital Channel role brings substantial experience from within the pharmaceutical or nutrition sectors—particularly in roles focused on medical marketing or excellence teams. Your background should demonstrate not only technical expertise but also an empathetic approach to teamwork: you thrive when supporting others’ success as much as your own. You possess a nuanced understanding of how market conditions influence product positioning while remaining sensitive to evolving consumer needs. Your interpersonal skills enable you to connect meaningfully with colleagues from diverse backgrounds—whether presenting complex scientific data or negotiating collaborative agreements. Adaptability is one of your strengths; you respond constructively to shifting priorities without losing sight of long-term objectives. Fluency in both Thai and English ensures clear communication across all levels of the organisation. Above all else, your commitment to nurturing relationships—with internal teams as well as external partners—sets you apart as someone who builds trust through reliability and shared purpose.

• At least five years’ experience within medical marketing or excellence teams in the pharmaceutical or nutrition industry is essential for this position.
• A deep understanding of nutrition market conditions—including product approaches—and the ability to translate these insights into effective strategies is required.
• Proven knowledge of consumer behaviour, healthcare professional needs, customer dynamics, competition analysis, WHO guidelines, and regulatory frameworks is vital.
• Demonstrated entrepreneurial spirit combined with supportive leadership skills; you are motivated by results but also value process management and team achievement.
• Strong analytical abilities paired with data-driven decision-making skills enable you to evaluate complex information quickly for continuous improvement.
• Excellent presentation skills allow you to communicate scientific concepts clearly to diverse audiences; negotiation skills help build consensus among stakeholders.
• Experience working collaboratively within teams—contributing positively to group outcomes—and willingness to adapt flexibly to changing category requirements are important attributes.
• Outstanding verbal and written communication skills in both Thai and English are necessary for effective interaction across all business levels.
• High proficiency in Microsoft Office applications (Word, Excel, PowerPoint) as well as presentation tools is expected for daily operations.
• A positive attitude marked by resilience under pressure; you are friendly, cooperative, opportunity-focused, process-oriented, and committed to delivering high-quality outcomes.

What sets this company apart:

This organisation stands out as a longstanding leader in dairy-based nutrition products with a heritage spanning over half a century. Employees benefit from being part of an inclusive community that values authenticity—encouraging everyone to bring their true selves to work each day. The company’s extensive portfolio includes some of the most recognised brands in Thailand’s dairy sector; its reputation for quality is matched only by its dedication to employee wellbeing. Here you will find flexible working opportunities designed around your needs alongside generous support for professional development—ensuring that your career can flourish alongside personal growth ambitions. The culture is built on mutual respect: differences are celebrated because they drive collective progress. If you are looking for an inspiring environment where your contributions matter—and where learning never stops—this is the place for you.

What's next:

If you are ready to make a meaningful impact on kids’ nutrition while advancing your career within a supportive team environment, this could be your next great move!

Apply today by clicking on the link provided—your journey towards making a difference starts here.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551