Marketing Manager - Food & Beverage (FMCG)

Marketing Manager – Food & Beverage (FMCG) Location: Bangkok Salary: Competitive, based on experience Keywords: Core brand, mass portfolio, MT, LMT, brand strategy, MKT plan, IMC, TVC, consumer insights, NPD, marketing communications, data-driven marketing

A leading food and beverage company is seeking a Marketing Manager with strong experience managing core/mass FMCG brands, particularly those driven by Modern Trade (MT) and Local Modern Trade (LMT). This is a high-impact role where you will lead the brand’s commercial direction, build strategic marketing plans, and execute fully integrated campaigns—from consumer insight, to TVC production—through to in-market activation.

You will lead the brand’s commercial direction while collaborating closely with cross-functional teams to deliver plans grounded in data, consumer insights, and operational excellence. If you thrive in a fast-paced, consumer-led environment and want to drive sustainable growth for a high-volume category, this is the role for you.

What you'll do:

• Lead annual MKT and brand plans for a core/mass product portfolio with a strong focus on MT/LMT channels.

• Develop and execute end-to-end integrated marketing communications (IMC) including TVC development, digital content, and in-store activation.

• Translate brand purpose and positioning into actionable strategies across product, pack, price, promotion, and distribution.

• Manage brand P&L and A&P budgets, ensuring investment efficiency and ROI.

• Conduct post-campaign evaluations, tracking KPIs and using insights to optimise future plans.

• Analyse Nielsen Retail Index, Kantar household panel, and internal data to drive evidence-based decision-making.

• Lead consumer research projects (both quantitative & qualitative) to uncover insights for strategy, communication, and innovation.

• Drive renovation-focused NPD (majority renovation > innovation), collaborating with R&D, CMI, and Supply Chain.

• Work cross-functionally with Sales, Trade MKT, Finance, Demand Planning, and external agencies to deliver cohesive commercial plans.

• Stay ahead of emerging media and digital trends to elevate brand engagement.

What you bring:

• Bachelor’s degree or higher, with 10+ years of FMCG brand or product management experience.

• Proven success managing core/mass products and leading brand performance in MT/LMT channels.

• Solid experience in E2E marketing communications, including TVC development (must-have).

• Strong analytical skills with hands-on experience using Nielsen, Kantar, and category/brand diagnostics.

• Experience leading quantitative & qualitative consumer research.

• A strong track record in renovation-driven NPD delivery.

• Excellent project management and ability to manage multiple priorities.

• Strong collaboration and communication skills across internal teams and external agencies.

• Fluency in Thai and English.

• Experience managing brand P&L, A&P budgets, and making commercially sound decisions.

What sets this company apart:

This organisation offers a collaborative, inclusive culture where every voice is valued. You’ll benefit from flexible working, strong leadership support, and continuous learning opportunities. The environment encourages both professional growth and personal well-being, making it an ideal place for those who want meaningful work, career progression, and a supportive team.

What's next:

If you’re ready to drive the growth of a major FMCG brand and make a meaningful impact in the food and beverage industry, we’d love to hear from you.

Apply today and join a team shaping the future of one of Thailand’s most iconic mass-market brands.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551