International Marketing Manager - FMCG

International Marketing Manager Salary: Competitive and based on experience Location: Bangkok Keywords: FMCG, Food and Beverage, International market, brand equity, innovation, cross-cultural marketing, portfolio management, consumer insights, operational excellence, team leadership

Join a leading global FMCG company as an International Marketing Manager, driving brand growth across China, Korea, and Southeast Asia. This role is perfect for a marketer who excels at blending strategy with hands-on execution, turning consumer insights into impactful market plans, and building strong partnerships with distributors and cross-functional teams.

What You’ll Do

• Lead multi-market brand strategies to build equity and accelerate growth.

• Develop 3–5 year international roadmaps aligned with global and regional priorities.

• Identify new opportunities through market mapping, category analysis, and consumer insights.

• Partner closely with Sales, Distributors, R&D, Supply Chain, and agencies to ensure seamless execution.

• Adapt global campaigns for local relevance while protecting brand standards.

• Oversee co-marketing plans, creative localisation, and A&P optimisation.

• Drive innovation pipelines, packaging adaptation, and export-readiness.

• Coach and develop Brand Managers, fostering a culture of collaboration and high performance.

What You Bring

• 8+ years’ experience in international FMCG marketing with proven multi-market success.

• Strong understanding of export markets, distribution models, and regulatory landscapes.

• Experience leading cross-cultural teams and managing agency partners.

• Solid P&L understanding and confidence managing advertising budgets.

• Excellent communication skills in English and Thai; additional languages are a plus.

• A balance of strategic thinking and hands-on execution, with frequent travel experience.

Why Join

Be part of a respected global organisation known for trusted products, collaborative culture, cross-market exposure, and strong development opportunities. You’ll have the autonomy to shape brand direction and the support to grow your career.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551