Commercial Director (Specialty Hospital - Surgery)

Commercial Director (Specialty Hospital - Surgery) This role is perfect for someone who thrives on shaping brand strategy, driving business development, and expanding patient reach within the spinal care, orthopaedics, and rehabilitation. The organisation is at a pivotal stage of growth, with new facilities and an ambitious vision to broaden its service offerings. You will play a part in elevating the brand, strengthening partnerships, and ensuring patients advanced treatments.

What you'll do:

As Commercial Director (Specialty Hospital - Surgery), you will be instrumental in shaping the hospital’s public image while driving sustainable growth through innovative marketing strategies. Your day-to-day responsibilities will involve collaborating with a skilled marketing team to craft compelling campaigns that attract new patients—particularly those over 40 years old or working professionals seeking reliable care. You will also spearhead business development initiatives by building strong partnerships with insurance companies, agencies, and corporate clients. By leveraging your experience in both consumer products and healthcare (if applicable), you will ensure that every aspect of branding aligns with the hospital’s mission of delivering accessible, high-quality treatment. Your ability to analyse market data, provide clear guidance to creative teams, and adapt quickly to emerging opportunities will be key to your success in this dynamic environment.

• Develop comprehensive branding strategies that position the hospital as a trusted provider of spinal care, orthopaedics, and rehabilitation services for target patient segments.
• Design and implement marketing plans that focus on recruiting new patients through diverse channels including digital platforms, agency collaborations, and corporate partnerships to achieve revenue target.
• Lead business development efforts by identifying growth opportunities within the healthcare market and establishing relationships with insurance providers and referral agencies.
• Collaborate closely with the existing marketing team to translate strategic concepts into actionable campaigns that drive patient conversion across all service lines.
• Oversee the execution of promotional activities for expanded services such as hip, knee, bone joint treatments, and long-term rehabilitation programmes.
• Monitor market trends and competitor activity to ensure the hospital remains competitive while maintaining its reputation for value-for-money care.
• Work alongside senior management to align marketing objectives with broader organisational goals during the launch of new facilities and service expansions.
• Provide clear direction to internal teams and external partners to ensure consistent messaging across all touchpoints.
• Evaluate campaign performance using data-driven insights to refine strategies aimed at increasing brand awareness and market share.
• Champion patient-centric communication that highlights minimally invasive techniques, short recovery times, and high-quality outcomes.

What you bring:

The ideal candidate for the Commercial Director (Specialty Hospital - Surgery) position brings extensive experience in crafting impactful branding strategies that resonate with diverse audiences. Your background may span healthcare or consumer products; what matters most is your proven ability to drive business growth through thoughtful planning and collaborative execution. You are adept at building relationships—with both internal teams and external stakeholders—and thrive when translating complex data into practical solutions. Your approach is grounded in empathy for patients’ needs while remaining responsive to evolving market conditions. A passion for supporting others’ professional development rounds out your skill set, ensuring you can nurture talent within an established marketing department. If you have previously worked on campaigns targeting mature adults or office-based populations—or have successfully promoted specialised medical services—your expertise will be especially valued.

• Proven experience in developing successful branding strategies within healthcare or consumer product sectors that have resulted in measurable increases in brand awareness.
• Demonstrated ability to create integrated marketing plans focused on patient recruitment through multiple channels including digital media, agencies, and corporate partnerships.
• Strong background in business development with a track record of expanding market share by forming strategic alliances with insurance providers or similar organisations.
• Excellent interpersonal skills enabling you to collaborate effectively with cross-functional teams as well as external partners such as advertising agencies or referral networks.
• Experience managing or mentoring marketing professionals while fostering an inclusive team culture committed to shared goals.
• Ability to interpret complex market research data into actionable insights that inform campaign direction and resource allocation decisions.
• Outstanding communication skills allowing you to articulate strategic concepts clearly both internally and externally.
• A deep understanding of patient needs within the 40+ demographic or office worker segment would be highly advantageous for tailoring outreach efforts appropriately.
• Familiarity with promoting medical services such as orthopaedics, rehabilitation programmes, or minimally invasive procedures is desirable but not essential if you bring transferable skills from other industries.

What sets this company apart:

This hospital stands out as a leader in spinal care innovation while offering comprehensive orthopaedic treatments and long-term rehabilitation options tailored specifically for adults seeking value without compromising quality. Patients benefit from advanced minimally invasive techniques that reduce recovery time—often requiring just one or two nights’ stay—making it easier than ever for busy professionals or older adults to access world-class care close to home. The organisation’s commitment to ongoing investment in market research ensures every decision is informed by real-world insights into patient preferences. As it embarks on an exciting phase of expansion—including new facilities designed around holistic wellness—you’ll find yourself supported by knowledgeable colleagues who share your dedication to improving lives through compassionate service delivery. Flexible working arrangements further enhance work-life balance so you can focus on making meaningful contributions every day.

What's next:

If you are ready to shape the future of healthcare branding while helping more patients access exceptional care, this is your moment!

Apply today by clicking on the link—your next rewarding career move awaits.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551