Marketing Manager - Professional Glasses Lens

Marketing Manager – Professional Glasses Lens A leading premium glasses lens is seeking a Marketing Manager. This is an exceptional opportunity to shape the marketing strategy of cutting-edge professional lens, tailored for discerning customers in the medium to high price market. Reporting directly to the Country Manager, you will play a pivotal role in driving both B2B2C and B2C marketing, orchestrating impactful trade promotions, and organising high-profile optical events.

What you'll do:

As a Marketing Manager - Professional Glasses Lens, you will immerse yourself in a dynamic environment where your ability to craft compelling marketing strategies will be central to success. Your day-to-day responsibilities will involve collaborating with internal teams, external partners, and key opinion leaders to deliver innovative campaigns that resonate with both business clients and consumers. You will take charge of developing promotional materials that elevate brand presence at every touchpoint while ensuring that all activities are aligned with broader business objectives. By organising memorable industry events and spearheading training initiatives for clients, you will help drive sales growth while nurturing valuable relationships throughout the optical sector. Your keen understanding of market trends will enable you to adapt quickly, ensuring that every campaign remains relevant in an ever-evolving landscape. The role also provides an exciting opportunity to mentor junior staff members as part of a supportive team committed to shared success.

• Develop and execute comprehensive marketing communication strategies targeting both business partners and end consumers through online and offline channels.
• Design and implement trade promotional materials including catalogues, pricelists, displays, and point-of-sale materials that effectively support sales objectives.
• Organise and manage 2-3 major marketing events annually within the optical industry, ensuring seamless execution and maximum impact among stakeholders.
• Collaborate closely with key opinion leaders such as ophthalmologists and optometrists to enhance product visibility and credibility in the market.
• Oversee the planning and delivery of training programmes aimed at driving sales growth among clients who participate in educational initiatives.
• Monitor market trends within medical devices and consumer healthcare retail sectors to inform campaign development and product positioning.
• Work alongside cross-functional teams to ensure alignment between marketing activities and overall business goals, fostering a culture of collaboration.
• Support the ongoing development of a growing team by mentoring a Marketing Coordinator and contributing ideas for future team structure enhancements.
• Evaluate the effectiveness of marketing campaigns using data-driven insights, making recommendations for continuous improvement.
• Maintain strong relationships with optical store partners—both chain and stand-alone—to maximise account performance across multiple channels.

What you bring:

To excel as a Marketing Manager - Professional Glasses Lens, your background should reflect substantial experience within ophthalmic marketing or similar roles involving medical devices or consumer healthcare products. Your proven ability to develop integrated campaigns across multiple channels will set you apart as someone who can connect brands with diverse audiences effectively. You bring not only technical know-how but also outstanding interpersonal skills that foster collaboration across departments. Your comfort engaging with influential professionals such as ophthalmologists ensures that messaging resonates authentically within the community. A passion for learning drives your willingness to embrace new challenges—whether it’s mentoring others or adapting quickly to shifting market dynamics. Your attention to detail shines through when evaluating campaign performance metrics or refining promotional materials for maximum impact. Above all else, your enthusiasm for sharing knowledge helps create an inclusive atmosphere where everyone feels empowered to contribute toward collective goals.

• Proven experience (ideally five years or more) in ophthalmic marketing or related fields within medical devices or consumer healthcare retail environments.
• Demonstrated expertise in developing integrated marketing communication plans for both B2B2C and B2C audiences using digital platforms as well as traditional media.
• Strong background in designing trade promotional materials such as catalogues, pricelists, displays, or POSM that drive measurable results for premium products.
• Track record of successfully organising large-scale industry events or conferences within the optical or healthcare sector.
• Experience engaging with key opinion leaders including ophthalmologists or optometrists to build brand advocacy and trust among target audiences.
• Ability to plan, implement, and evaluate training programmes that result in tangible sales growth from participating clients or partners.
• Excellent interpersonal skills with a collaborative approach towards working with cross-functional teams at various organisational levels.
• Motivation to contribute positively towards team development by mentoring junior colleagues or supporting new team structures as they evolve.
• Agility in adapting strategies based on emerging market trends or feedback from stakeholders within fast-changing industries like medical devices or retail healthcare.
• Presentation skills that inspire confidence when communicating complex information clearly during meetings or public events.

What sets this company apart:

This organisation stands out as a leader in delivering premium intelligence glasses lenses designed specifically for individual needs—a testament to their unwavering commitment to quality craftsmanship and technological advancement. Employees benefit from a culture rooted in collaboration where every voice is valued; here you’ll find knowledgeable colleagues eager to share insights while supporting each other’s professional journeys. Flexible working arrangements—including one day per week remote work after probation—underscore their dedication to employee wellbeing without compromising productivity. The company’s focus on continuous learning means you’ll have access to training opportunities that encourage personal growth alongside business success. As part of this forward-thinking team, you’ll enjoy being at the forefront of innovation within Thailand’s vibrant optical sector while making meaningful connections with respected professionals across the industry.

What's next:

If you are ready to make your mark on Thailand’s premium glasses lens market as a Marketing Manager - Professional Glasses Lens while enjoying genuine support from your peers, this is your moment!

Apply today by clicking on the link—your next career chapter awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551