Head of Marketing - Retail

Keywords: Full funnel marketing, Brand management, Team leadership, Offline and online marketing, Fluent English, Bangkok location, Result oriented, Retail sector

An exciting Head of Marketing - Retail (x 1 vacancy) job has just become available at one of the top retailer based in Bangkok. Reporting directly to director level, this is a role for a marketer who is a leader in their field.

What you'll do:

As Head of Marketing – Retail based in Bangkok, you will play an instrumental role in shaping the overall direction of the company’s marketing efforts. Your day-to-day responsibilities will involve crafting holistic strategies that seamlessly integrate offline experiences with digital campaigns. You will be entrusted with managing a large team whose success depends on your ability to foster collaboration and nurture individual strengths. By leveraging your expertise in brand management, you will ensure every campaign aligns with the company’s vision while resonating deeply with customers. Your analytical mindset will help you interpret data-driven insights to refine tactics continuously. Working closely with other departments will allow you to create unified initiatives that drive business growth. Your leadership will set the tone for an inclusive culture where everyone feels valued and empowered to contribute their best work.

• Develop and execute integrated marketing strategies that encompass both offline and online channels to maximise brand reach and customer engagement across all touchpoints.
• Oversee all aspects of brand management, ensuring consistent messaging and positioning that resonates with target audiences throughout the retail sector.
• Lead, mentor, and support a large marketing team by promoting collaboration, nurturing talent, and encouraging knowledge sharing to achieve collective goals.
• Monitor market trends and consumer insights to inform campaign planning and adapt strategies for optimal performance in a rapidly evolving environment.
• Collaborate closely with cross-functional teams including sales, product development, and customer service to ensure alignment of marketing initiatives with business objectives.
• Manage substantial budgets effectively by allocating resources wisely across campaigns while maintaining cost efficiency without compromising quality.
• Measure the effectiveness of marketing activities through robust analytics, reporting regularly on key performance indicators to senior stakeholders.
• Represent the organisation at industry events, building strong networks with partners, agencies, and media outlets to enhance brand reputation.

What you bring:

To excel as Head of Marketing – Retail, you will bring a wealth of experience from previous roles where you have successfully managed end-to-end marketing operations within complex retail organisations. Your background should include hands-on involvement in both traditional advertising methods as well as digital platforms. You are known for your ability to unite teams around shared objectives while providing mentorship that helps others grow professionally. Your fluency in English enables seamless interaction across multicultural settings. Analytical thinking comes naturally to you; you use data not just for reporting but as a foundation for continuous improvement. You are adept at balancing creativity with operational discipline—ensuring every initiative is both imaginative and meticulously executed. Above all else, your approachability makes you someone people want to work with: empathetic when listening to feedback yet decisive when action is needed.

• Extensive experience developing full funnel marketing strategies across both offline and online channels within the retail sector or similar fast-moving industries.
• Proven track record in brand management
• Exceptional leadership skills with experience managing large teams; able to foster collaboration, encourage professional development, and build trust among colleagues.
• Fluency in English is essential for effective communication across diverse teams and international stakeholders.
• Strong analytical abilities enabling you to interpret complex data sets into actionable insights that inform strategic decisions.
• Excellent interpersonal skills
• Experience managing significant budgets efficiently while delivering high-impact results within agreed timelines.
• Ability to adapt quickly in dynamic environments by staying attuned to market trends and emerging technologies relevant to retail marketing.

What sets this company apart:

This organisation stands out as one of the most respected names in Thailand’s retail landscape due to its unwavering commitment to employee wellbeing and professional development. The company invests heavily in ongoing training programmes so staff can continually expand their skillsets—whether through formal courses or informal knowledge-sharing sessions led by experienced colleagues. A culture rooted in inclusivity ensures everyone feels welcome regardless of background or identity; diversity is celebrated as a source of strength rather than simply tolerated. Leadership here is genuinely supportive: managers are approachable mentors who prioritise open communication over hierarchy.

What's next:

If you are ready to take your career in retail marketing to new heights while making a real difference within an inclusive team environment, this is your moment!

Apply today by clicking on the link provided—your next exciting challenge awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551